Performance Marketing Manager

Confidential Employer; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Confidential Employer in Texas is seeking a Senior Performance Marketing Manager to lead strategy, manage a marketing team, and drive customer acquisition and revenue across digital and mobile channels. The role emphasizes mobile app user acquisition, affiliate programs, paid media, and growth marketing, requiring hands-on oversight and collaboration with product, analytics, and technology teams.

The position is remote for Texas-based candidates with about 50% travel to support initiatives, team

Formación

• 7+ years in performance marketing or growth marketing.
• Proven leadership of marketing teams.
• Strong mobile app marketing experience (iOS/Android).
• Experience scaling affiliate programs.
• Expertise in CAC, LTV, ROAS metrics.
• Budget management across large spends.
• Analytical skills with attribution & analytics tools.

Responsabilidades

• Develop and execute performance marketing strategies focused on acquisition, engagement, and revenue growth.
• Own performance across paid social, search, display, programmatic, and other digital channels.
• Manage budgets, acquisition targets, ROAS, CAC, LTV, conversion rates, and overall marketing efficiency.
• Scale successful campaigns; optimize underperforming channels.
• Establish KPIs and reporting frameworks to measure impact.
• Lead mobile app user acquisition for iOS and Android.
• Develop campaigns for app installs, activation, retention, engagement, and monetization.
• Manage mobile channels including Meta, Google App Campaigns, TikTok, and other networks.
• Use attribution platforms to evaluate performance and optimize spend.
• Partner with product, analytics, and tech teams to improve the mobile journey.
• Drive strategies to improve CLV, retention, and long-term growth.

Conocimientos

Mobile app marketing

User acquisition

Paid media

ROAS optimization

Team leadership

Budget management

Analytics & reporting

Herramientas

Meta Ads Manager

Google Ads

TikTok Ads

Attribution platforms

Descripción del empleo

Location: Texas (Remote, must be willing to travel 50%)

Travel: Approximately 50%

Employment Type: Full-Time

Position Overview

We are seeking an experienced Senior Performance Marketing Manager to lead performance marketing strategy, manage a high-performing marketing team, and drive customer acquisition and revenue growth across digital and mobile channels.

This individual will oversee performance marketing initiatives with a particular emphasis on mobile app acquisition, affiliate marketing programs, paid media, and growth marketing. The successful candidate will bring a strong background in scaling customer acquisition campaigns, optimizing marketing spend, and managing teams responsible for delivering measurable business results.

This is a highly collaborative, leadership-oriented role requiring someone who can balance strategic planning with hands‑on oversight of campaign performance, channel development, team execution, and partner relationships.

The position is remote for candidates based in Texas, with approximately 50% travel required to support business initiatives, team collaboration, partner relationships, and marketing operations.

Key Responsibilities

Performance Marketing & Customer Acquisition

• Develop and execute comprehensive performance marketing strategies focused on customer acquisition, engagement, conversion, and revenue growth.
• Own performance across key acquisition channels, including paid social, paid search, display, programmatic, and other digital marketing platforms.
• Manage campaign budgets, acquisition targets, ROAS, CAC, LTV, conversion rates, and overall marketing efficiency.
• Identify opportunities to scale successful campaigns while continuously optimizing underperforming channels and initiatives.
• Establish performance benchmarks, reporting frameworks, and KPIs to measure campaign effectiveness and business impact.
• Lead mobile app user acquisition strategies across iOS and Android platforms.
• Develop and optimize campaigns focused on app installs, user activation, retention, engagement, and monetization.
• Manage mobile acquisition channels and platforms, including Meta, Google App Campaigns, TikTok, and other relevant networks.
• Utilize mobile measurement and attribution platforms to evaluate campaign performance and optimize acquisition spend.
• Partner with product, analytics, and technology teams to improve the mobile user journey and overall app performance.
• Drive strategies to improve customer lifetime value, retention, and long‑term user growth.

Affiliate & Partnership Marketing

• Own and scale affiliate marketing programs, developing strategies to expand partner networks and drive incremental customer acquisition.
• Recruit, manage, and develop relationships with affiliate partners, publishers, networks, and performance-based marketing agencies.
• Establish affiliate program structures, commission models, performance incentives, and partnership agreements.
• Monitor affiliate performance, identify growth opportunities, and ensure partner activity aligns with acquisition and profitability objectives.
• Build processes to evaluate partner quality, attribution, incrementality, and overall program effectiveness.
• Lead, develop, and manage a team of performance marketing professionals across acquisition, affiliate, and digital marketing functions.
• Establish clear performance expectations, objectives, KPIs, and accountability across the team.
• Mentor and develop team members, supporting professional growth and building a high‑performing marketing organization.
• Oversee day‑to‑day execution, resource allocation, campaign priorities, and workload distribution.
• Foster a data‑driven, collaborative environment focused on experimentation, continuous improvement, and measurable results.
• Work closely with executive leadership to communicate performance, strategic priorities, and growth opportunities.
• Leverage data and analytics to evaluate channel performance, identify trends, and inform marketing decisions.
• Develop and oversee A/B testing, creative testing, audience segmentation, and campaign optimization strategies.
• Manage marketing budgets and ensure efficient allocation of spend across acquisition channels.
• Collaborate with internal stakeholders across product, finance, analytics, and commercial teams to align marketing initiatives with broader business objectives.
• Stay current with emerging performance marketing trends, mobile acquisition strategies, affiliate opportunities, and evolving digital advertising platforms.

Required Qualifications

• 7+ years of experience in performance marketing, growth marketing, digital acquisition, or a closely related discipline.
• Demonstrated experience managing and developing performance marketing teams.
• Strong background in mobile app marketing and user acquisition across iOS and Android.
• Proven experience building, managing, and scaling affiliate marketing programs.
• Extensive experience managing paid acquisition campaigns and performance-driven marketing channels.
• Strong understanding of marketing performance metrics, including CAC, LTV, ROAS, CPA, conversion rates, and retention.
• Experience managing substantial marketing budgets and optimizing spend against acquisition and revenue targets.
• Strong analytical capabilities and experience using marketing attribution, analytics, and reporting platforms.
• Excellent leadership, communication, relationship management, and strategic planning skills.
• Ability to operate in a fast-paced environment while balancing strategic ownership with execution and team oversight.