Performance Marketing Manager

ZipRecruiter; Owings Mills (MD); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative marketing company is seeking a Performance Marketing Manager to lead client growth through strategic campaign planning and performance insights. This role involves optimizing both direct mail and digital marketing efforts, ensuring campaigns are consistent and high-performing. The ideal candidate will have a strong analytical mindset and a passion for data-driven decision-making. Join a collaborative team that values creativity and strategic thinking while contributing to the evolution of marketing frameworks in a dynamic environment. If you are ready to take ownership and grow as a strategic leader, this opportunity is perfect for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Unlimited Paid Time Off

Flexible Work Schedule

Training and Career Development

Qualifications

• 5+ years of experience in marketing or performance-driven roles.
• Strong analytical mindset; comfortable interpreting data.
• Proficient in digital performance tactics.

Responsibilities

• Monitor campaign performance across direct mail and digital.
• Analyze market-level trends to uncover new opportunities.
• Collaborate with cross-functional teams to drive results.

Skills

Analytical Skills

Campaign Analytics

Digital Marketing

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Business or Marketing

Tools

Excel

Looker

Tableau

Job description

Job DescriptionJob DescriptionJob Title: Performance Marketing Manager

Term of Employment: Full Time/Exempt

Location: 100% Remote

About Monster Lead Group: Monster Lead Group is a pioneering, data-driven marketing company specializing in innovative marketing and sales technology. Since 2013, we’ve been on a mission to fuel client growth through targeted, turnkey campaigns that drive billions in funded loans. Our proprietary technology and advanced predictive analytics models enable us to forecast market trends and response rates accurately, helping our clients scale confidently. Our services span creative design, mail fulfillment, call recording and analysis, sales training, reporting, CRM solutions, and strategic consulting—rooted in a robust lead database.

We are mortgage industry veterans, powered by machine learning and driven by a passion for innovation and excellence. Our team is committed to optimizing direct mail marketing through advanced data management, compelling copywriting, creative services, and sales enablement. We pride ourselves on our innovative and agile, startup culture.

Why you will love this role:

As a Performance Marketing Manager at Monster Lead Group, you’ll help drive client growth through smart campaign planning, performance insights, and cross-functional coordination. Reporting directly to the Director of Performance Marketing, you'll work across both direct mail and digital channels, contributing to campaign optimization, creative standardization, segmentation strategy, and digital experience enhancement.

You’ll play a key role in evolving and maintaining our standardized marketing frameworks — ensuring client campaigns are consistent, scalable, and high-performing. This is an ideal opportunity for a detail-oriented, analytically minded marketer who’s ready to take ownership of meaningful pieces of our marketing engine while growing as a strategic leader.

What you’ll be doing:

• Monitor campaign performance across direct mail and digital, focusing on response trends, CPA, and ROI
• Establish and maintain reporting cadences to track marketing impact and enable data-driven decision-making
• Analyze market-level trends to uncover new opportunities and inform strategic planning
• Lead audience segmentation analysis to identify performance drivers and enhance targeting strategy
• Help develop and document standardized guidelines for investment strategy, segmentation, creative, and channel mix
• Recommend strategic adjustments based on performance data, emerging patterns, and market signals
• Collaborate cross-functionally with Sales, Product, Creative, Analytics, and Client Success to align on business priorities and drive results
• Improve internal efficiency by developing playbooks, checklists, and dashboards that streamline campaign execution and make performance tracking more actionable.
• Summarize campaign results and deliver clear, actionable insights for internal and client-facing teams
• Contribute to digital experience initiatives, including A/B testing, conversion optimization, and new channel expansion (e.g., email, SMS)
• Shape the testing roadmap by surfacing data-backed opportunities to evolve strategy and improve performance

You’ve got what it takes if you:

• Bachelor’s degree in business, marketing, or related field
• 5+ years of experience in marketing, campaign analytics, or performance-driven roles
• Strong analytical mindset; comfortable interpreting data and drawing actionable insights
• Proficient in Excel and familiar with BI tools such as Looker or Tableau
• Hands-on experience with digital performance tactics, including landing page optimization, A/B testing, or multi-channel funnel analysis
• Excellent communication and organizational skills — able to manage multiple priorities across teams
• Self-starter with a collaborative spirit and a willingness to take ownership
• Ability to think strategically, manage complexity, and translate insights into scalable solutions

You’ll really impress if you:

• Interest or experience in direct response, digital marketing, or the mortgage industry
• Highly collaborative
• Supervisory experience

Interview Process:

1. Screening with Human Resources
2. Interview with Director of Performance Marketing
3. Interview with Creative Lead
4. Final Interview - TBD

Monster Lead Group’s Comprehensive Employee Benefits:

• Medical, Dental, Vision Insurance
• 401(k)
• Unlimited Paid Time Off
• Flexible Work Schedule
• Training and Career Development

Disclaimer: Monster Lead Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to , , , , , , expression, , , protected veteran or disabled status, or genetic information.

This job posting is intended to describe the general nature and requirements of the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed may be assigned as needed to ensure smooth business operations.

Employment with Monster Lead Group is "at-will," meaning that either the employee or Monster Lead Group may terminate the employment relationship at any time, with or without cause or notice. Nothing in this job posting creates or should be interpreted to create an employment contract between the applicant and Monster Lead Group.

Salary range listed (if any) is an estimate and may be adjusted based on factors including but not limited to experience, qualifications, and market conditions. Final compensation details will be discussed during the interview process.