Performance Marketing Manager

Fizz; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Fizz, the leading money app for students, seeks a Performance Marketing Manager to boost customer acquisition. This role involves managing Google Ads, optimizing marketing funnels, and collaborating with design and engineering teams. The ideal candidate has 2-3 years of media buying experience, especially in the fintech sector, and is eager to drive growth in a dynamic, team-oriented environment.

Benefits

High potential for growth & complete ownership

Competitive base salary

Generous equity in an early-stage startup

100% employer-paid medical benefits

Unlimited vacation policy with 15 official company holidays

401K plan with 4% company match

16 weeks of paid parental leave

Qualifications

• 2-3 years of experience in media buying.
• Strong experience managing Google Ads including Search and App Ads.
• Familiarity with SKAN limitations and in-app/web event tracking.

Responsibilities

• Own campaign execution and strategy for Google Ads.
• Analyze and optimize marketing funnels to enhance conversion rates.
• Design and execute A/B tests for campaign setup.

Skills

Analytical skills

Media buying

Customer acquisition

A/B testing

Collaboration

Job description

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This range is provided by Fizz. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $140,000.00/yr

About Us

Fizz is the #1 money app for students and young adults. Whether you want to build credit, manage your money or have no idea where to start, Fizz is there to help you every step of the way. Our core product, the Fizz Card, is a first of its kind credit building debit card with no interest, minimum deposits, and late fees. Fizz comes packed with cash back rewards, guided financial literacy courses, and personalized budgeting to level up your finances.

Fizz is trusted by hundreds of thousands of students and young adults across the country, including at Michigan State, UCLA, and Harvard. We’re the Best Credit Builder for College Students according to Business Insider and have a 4.7 on the App Store and 4.9 on the Play Store.

https://techcrunch.com/2024/06/06/kleiner-perkins-leads-14-4m-seed-round-into-fizz-a-credit-building-debit-card-aimed-at-gen-z-college-students/ backed by Kleiner Perkins, SV Angel, Y Combinator, and the founders of eight Unicorns. Our team includes former Robinhood, American Express, Microsoft, Postmates, and Snackpass employees.

Job Description

We are seeking a talented Performance Marketing Manager to join our small but growing marketing team and help accelerate our customer acquisition efforts. You’ll primarily drive customer growth with Google Search and App campaigns, along with other key channels like Meta and TikTok. You’re scrappy and will find creative ways to optimize our marketing funnel outside of paid ads, whether that’s partnering with design to improve landing pages, or working with product to optimize our sign-up funnels. This role comes with a lot of ownership and experimentation - if you have a hypothesis on how to improve conversion rates, we’ll see how we can test it.

The ideal candidate will have 2-3 years of hands-on experience in digital marketing, with a strong background in app-install and web campaigns. Experience in the fintech sector is a plus.

Key Responsibilities

• Own campaign execution and strategy for our Google Ads while maintaining our CAC and ROAS targets.
• Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement. Define and measure KPIs to evaluate the success of our campaigns.
• Design and execute A/B tests to determine optimal campaign setup.
• Collaborate with cross-functional teams like design and engineering to bring new campaigns to life.
• Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions.
  
  

Qualifications

• 2-3 years of experience in media buying.
• Strong experience managing Google Ads - Search, App Ads, YouTube, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals.
• Strong sense of action. You move decisively and create opportunities to improve our marketing efforts.
• Strong understanding of in-app/web event setup and tracking.
• Familiarity with SKAN limitations and how to measure performance in an IDFA-less environment.
• Excellent communication and collaboration skills.
• A positive attitude and willingness to navigate ambiguity.
• Ability to write SQL (basic joins) is a plus.
  
  

If you don’t match 100% of these qualifications but have a demonstrated track record in crafting successful marketing programs, please still apply!

Fizz Perks

• High potential for growth & complete ownership from the beginning
• Work with colleagues who get it
• Rapid learning environment
• Competitive base salary
• Generous equity in an early-stage startup
• 100% employer-paid medical benefits ????
• New York City office with remote option and flexible WFH policy
• Unlimited vacation policy with 15 official company holidays
• 401K plan with 4% company match
• 16 weeks of paid parental leave, including adoption and fostering

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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