Performance (Paid) Marketing Manager

Farther; New York (NY); On-site; USD 72,000 - 218,000; Full time

Job summary

Farther, a rapidly growing RIA, seeks a Performance Marketing Manager to lead paid acquisition strategies across digital channels. This mid-senior role involves campaign management, performance analysis, and collaboration with cross-functional teams to drive client acquisition and advisor recruiting. The ideal candidate will have extensive experience in performance marketing and a data-driven mindset, and will thrive in a fast-paced startup environment.

Benefits

Competitive compensation package

Full health benefits

401(k) matching & Roth IRA options

Unlimited PTO

Qualifications

• 4-7+ years of experience in performance marketing at a high-growth company.
• Proven track record managing Google Ads and Meta Ads.
• Hands-on experience with CRM platforms, preferably HubSpot.

Responsibilities

• Own and scale SEM and paid media channels across platforms.
• Manage campaigns end-to-end including setup and optimization.
• Analyze performance data to improve CAC and ROAS.

Skills

Analytical mindset

Performance marketing

B2C marketing

Performance KPIs

Tools

Google Analytics

HubSpot

Job description

Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.

Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise.We’re backed by top-tier venture capital firms, fintech investors, and industry leaders.

Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.

Company Description

Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.

Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise.We’re backed by top-tier venture capital firms, fintech investors, and industry leaders.

Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.

The Role

Join our Growth Marketing team as a Performance Marketing Manager, where you'll own our paid acquisition strategy and execution across multiple digital channels. This is a hands-on operator role with a bias for action - you'll be responsible for planning, launching, and optimizing campaigns that drive measurable growth and revenue. You'll work closely with our experienced marketing leaders and cross-functional teams to build a consistent and effective client funnel while supporting both client acquisition and advisor recruiting efforts.

Your Impact

• Own and scale SEM and paid media channels across Google, Meta, LinkedIn, and other emerging platforms


• Manage campaigns end-to-end including setup, testing, optimization, and comprehensive reporting


• Analyze performance data to reduce CAC and improve ROAS and LTV while scaling quality lead volume


• Partner with Brand, Advisor Growth, and Lead Generation teams to align efforts across the funnel


• Support internal and advisor-facing campaigns, including institutional and recruiting initiatives


• Build and manage marketing automation workflows and sequences in HubSpot


• Collaborate with cross-functional teams including Sales and Product to optimize conversion funnels


• Contribute to marketing strategy while executing day-to-day performance marketing efforts


• Leverage AI tools for content development, rapid prototyping, and campaign optimization


• Own performance KPIs and make meaningful contributions to company growth

The Ideal Match

• 4-7+ years of experience in performance marketing at a high-growth company


• Proven track record managing Google Ads (search, display, all ad formats) and Meta Ads (Facebook, Instagram)


• Strong analytical mindset with expertise in Google Analytics and business intelligence tools


• Hands-on experience with CRM platforms (HubSpot strongly preferred, Salesforce, Marketo acceptable)


• Understanding of marketing automation, workflows, and lead nurturing sequences


• Excellent communicator who can work cross-functionally and present data-driven insights


• Hands-on operator with bias for action and comfort in fast-paced startup environment


• Experience in B2C or B2B2C marketing with consumer-focused campaigns

Bonus Points

• Experience in financial services, regulated industries, or marketplace/two-sided business models


• LinkedIn Ads experience (nice to have, not required for client acquisition focus)


• Advanced Excel skills (pivot tables, VLOOKUPs) and experience with BI tools (Looker, Snowflake, etc.)


• Background in CRO, landing page testing, and conversion optimization


• Experience with AI tools for marketing (ChatGPT, Claude, Gemini) and creative development


• Previous experience in high-growth startup or scale-up environment


• Google Ads, Facebook Blueprint, or other platform certifications

Why Join Us

• Competitive comp package that rewards impact


• Work alongside some of the brightest minds in fintech


• Ground-floor opportunity at a fast-scaling startup


• Chart your own growth path as we expand


• Full health benefits + 401(k) matching & Roth IRA options


• Unlimited PTO

Ready to disrupt wealth management? Let's talk!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Farther by 2x

Get notified about new Marketing Manager jobs in New York, NY.

New York, NY $134,000.00-$218,000.00 4 days ago

New York, NY $72,000.00-$78,000.00 3 days ago

New York, NY $108,000.00-$130,000.00 5 days ago

New York, NY $158,000.00-$223,000.00 2 weeks ago

New York, NY $98,400.00-$140,200.00 6 days ago

Senior Manager, Retail Marketing & Events

New York City Metropolitan Area 2 weeks ago

Assistant Manager, Digital Marketing - Americas

New York, NY $83,000.00-$119,000.00 1 week ago

New York City Metropolitan Area $130,000.00-$175,000.00 2 weeks ago

New York, NY $65,000.00-$80,000.00 2 weeks ago

New York City Metropolitan Area $100,000.00-$115,000.00 5 days ago

New York, NY $90,000.00-$115,000.00 1 week ago

New York City Metropolitan Area $65,000.00-$82,000.00 1 week ago

Manager, Community Manager - L’Oreal Academies

BOTTEGA VENETA Brand Manager, Bergdorf Goodman

New York, NY $110,000.00-$115,000.00 1 week ago

Assistant Vice President, Brand Marketing

New York, NY $158,000.00-$223,000.00 2 weeks ago

New York City Metropolitan Area $100,000.00-$115,000.00 2 weeks ago

New York, NY $189,000.00-$258,000.00 1 week ago

New York, NY $100,000.00-$115,000.00 1 week ago

New York, NY $78,000.00-$85,000.00 1 week ago

New York, NY $128,000.00-$186,000.00 5 days ago

New York, NY $115,724.74-$152,000.00 4 hours ago

New York, NY $122,000.00-$176,000.00 4 days ago

New York, NY $81,300.00-$113,800.00 3 hours ago

New York, NY $79,800.00-$105,800.00 1 week ago

New York, NY $133,000.00-$208,000.00 4 days ago

New York, NY $158,000.00-$223,000.00 6 days ago

New York, NY $130,000.00-$144,000.00 1 week ago

New York, NY $128,000.00-$186,000.00 6 days ago

New York, NY $128,000.00-$186,000.00 2 weeks ago

Associate Manager, Sports Marketing - Temp

New York, NY $98,400.00-$140,200.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.