Performance Marketing Manager

Brad's Deals, LLC.; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

Brad's Deals, a remote-first company, seeks a Performance Marketing Manager to spearhead digital user acquisition via Facebook and other platforms. The role involves overseeing campaign performance, optimizing the user journey, and leveraging data and automation for sustained growth. Ideal candidates possess a marketing degree and significant experience in paid social campaigns, with proficiency in SQL and performance analytics tools.

Benefits

Health benefits (including no-cost medical plan for individuals)

401(k) profit sharing contributions

Generous paid time off

Fun virtual events and activities

Qualifications

• 5+ years of experience managing paid social ad campaigns (Meta/Facebook required).
• Proficiency in SQL for data manipulation, reporting, and automation.
• Experience using performance marketing platforms and APIs.

Responsibilities

• Design, launch, and optimize Facebook/Meta ad campaigns focused on acquiring high-value users.
• Build and manage automated bidding and budget adjustment systems.
• Run A/B tests to optimize targeting and creatives.

Skills

Data Manipulation

Automation

Campaign Optimization

Experimentation

Collaboration

Education

Bachelor’s degree in Marketing, Data Science, Business

Tools

Facebook Ads Manager

Google Ads

SQL

Looker

Tableau

Power BI

Job description

Careers At Brad's Deals / Shop Smart LLC

Current job opportunities are posted here as they become available.

Love what you do. It’s a core value that drives us. At Brad’s Deals, we believe people do their best work where they feel most comfortable, which is why we're proudly remote-first and committed to work-life integration.

About Brad’s Deals

Our Story - Founded by Brad in 2001, our mission is to help people develop smarter shopping habits. Each year, we feature deals from 800+ retailers and have helped online shoppers save over $225 million.

Our Why - We believe there is a better way to shop. It goes beyond price. It's the value in connecting with consumers on what's important so we can deliver the best savings and choices every day.

Our Team - We're real people, really helping. We have the passion, creativity, and expertise to create the consumer advantage. Our culture embraces diversity with different talents, experiences, and backgrounds that help us be exceptional together.

Your Role

We are seeking a hands-on, results-driven Performance Marketing Manager to spearhead and scale user acquisition across scalable digital channels—starting with Facebook/Meta ads and expanding into other high-potential platforms. The ideal candidate will have a strong command of paid social ad strategy, performance optimization, and the automation of campaign bidding, budgeting, and reporting.

You’ll own and optimize the full-funnel journey from ad impression to subscription, ensuring user acquisition aligns with long-term customer value (LTV). You will analyze campaign efficiency, automate key processes, and identify new growth opportunities across social and influencer marketing ecosystems. This role requires an analytical mindset, a test-and-learn mentality, and fluency in both marketing and data engineering languages. You’ll be responsible for managing a significant capital allocation and are expected to act as both strategist and executor.

What You'll Do

User Acquisition & Campaign Management - Design, launch, and optimize Facebook/Meta ad campaigns focused on acquiring high-value users. Collaborate with design and editorial teams to develop and iterate on ad creatives and copy. Identify and scale performance marketing efforts to additional digital platforms as appropriate

Automation & Data-Driven Optimization - Build and manage automated bidding and budget adjustment systems using scripts and marketing APIs. Use SQL and dashboard tools to create performance reports and uncover actionable optimization insights. Develop systems for real-time monitoring of LTV vs. CPA to guide campaign adjustments and strategy.

Cross-Channel Growth & Strategy - Test and evaluate influencer collaborations, content partnerships, and other social initiatives to drive subscription growth. Develop acquisition strategies that optimize the CAC-to-LTV ratio across all marketing campaigns. Collaborate with CRM and product teams to align acquisition align acquisition and retention strategies

• Analytics & Experimentation - Run A/B tests to optimize targeting, creatives, placements, and audience segments. Apply rigorous experimentation methods to identify statistically significant performance drivers. Monitor and report on performance metrics across user cohorts and marketing channels.

What You'll Bring

• Bachelor’s degree in Marketing, Data Science, Business, or related field
• 5+ years of experience managing paid social ad campaigns (Meta/Facebook required)
• Proficiency in SQL for data manipulation, reporting, and automation
• Experience using performance marketing platforms and APIs (Facebook Ads Manager, Google Ads, etc.)
• Deep understanding of CAC, LTV, ROAS, and performance metrics that drive sustainable growth
• Proven ability to balance creative thinking with data-driven decision-making
• Growth-Driven Mindset: Relentlessly focused on experimentation, learning, and scalability with a desire to grow by making high impact contributions.
• Marketing Automation: Comfortable designing and implementing systems that replace manual optimization
• Strategic Decision-Making: Ability to tie campaign performance to broader business goals
• Cross-Functional Collaboration: Works well with creative, analytics, and product teams
• Technical Marketing Fluency: Understands marketing systems, data pipelines, and attribution logic
• Resilience & Adaptability: Can pivot strategies and reallocate resources based on real-time feedback

Your Superpowers

• Prior work in ecommerce, DTC, or subscription-based user acquisition
• Familiarity with influencer marketing platforms or social affiliate tools
• Experience with data visualization tools (e.g., Looker, Tableau, Power BI)

If you want to challenge the ordinary and love what you do please consider applying for this great opportunity to join the Brad's Deals team! We offer health benefits (including a no cost medical plan option for individual coverage), regular 401(k) profit sharing contributions, generous paid time off programs, and fun virtual events and activities too.

The salary for this position is expected in the $120,000 to $150,000 range (based on candidate's experience and geographic location) with bonus potential.

Equal Opportunity Employer / We participate in E-Verify