Performance Marketing Manager

Dolead; Massachusetts; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Transportation

Health insurance

Flexible vacation

Remote work policy

Office Cambridge

Job summary

Dolead, a Boston-based employer, seeks a Performance Marketing Manager Specialist to own performance and growth for a NA portfolio. You’ll join a growth squad with Customer Success and Paid Acquisition specialists, driving performance insights into actionable growth across paid channels.

You will work hands-on to test ideas, optimize campaigns, and take increasing ownership as you scale. Boston hybrid model, 2–3 days in-office, with remote flexibility.

Qualifications

• 4–6+ years in performance marketing or growth marketing.
• Proven hands-on experience with Google Ads and Meta Ads.
• Strong analytical mindset and data-driven decision making.
• Clear communicator who turns data into action.
• Experience running tests across campaigns, creatives and audiences.
• Ability to manage several campaigns or accounts simultaneously.

Responsibilities

• Manage and optimize paid acquisition campaigns across Google Ads, Meta Ads and other platforms.
• Monitor KPIs and identify meaningful performance changes.
• Investigate performance issues across channels, creatives, landing pages and offers.
• Translate analysis into clear, prioritized recommendations for the squad.
• Support growth plans with the Performance Marketing and Customer Success teams.
• Build and run structured experiments across creatives, audiences, offers and channels.
• Collaborate with Paid Acquisition specialists to improve execution and share learnings.
• Contribute to forecasting, performance reviews and portfolio health reporting.
• Monitor competitors and trends to identify new opportunities.
• Develop a strong understanding of clients' funnels and growth challenges.

Skills

Google Ads

Meta Ads

Analytical mindset

Communication skills

Testing campaigns

Campaign management

Multi-account management

Job description

Dolead aligns marketing, sales, and data to turn paid media into measurable pipeline. We support 200+ clients across 15 countries in Europe & North America, with a team of experts from 13 nationalities, working remotely and from our offices in France and the US.

We partner closely with our clients’ Marketing and Sales teams to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate sales-ready leads with a fixed cost per lead.

In Boston, we work in a hybrid model (2–3 days/week in the office) to combine focus and collaboration.

The role

We’re hiring a Performance Marketing Manager Specialist to own performance and growth for a portfolio within our North American team.

You’ll join a newly created growth squad and work alongside Customer Success and Paid Acquisition specialists to support the growth of a portfolio of advertisers.

The exact vertical is still being defined, but the mission is clear: understand what drives performance, identify growth opportunities, and help turn those insights into concrete actions across paid channels.

This is a hands-on role for someone who enjoys working close to the numbers, testing ideas and gradually taking more ownership over performance and growth.

What you’ll do

• Manage and optimize paid acquisition campaigns across channels including Google Ads and Meta, with exposure to additional platforms such as TikTok, Taboola or Outbrain depending on the portfolio.
• Monitor key performance indicators and identify meaningful changes in performance.
• Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions.
• Translate analysis into clear recommendations and prioritized actions for the squad.
• Support the development of growth plans alongside the Performance Marketing and Customer Success teams.
• Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix.
• Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts.
• Contribute to forecasting, performance reviews and regular reporting on portfolio health.
• Monitor competitors, platform developments and acquisition trends to identify new opportunities.
• Build a strong understanding of our clients’ businesses, funnels and growth challenges.

What success looks like

During your first months, you’ll progressively build a strong understanding of Dolead’s business model, our acquisition approach and the accounts you support.

You’ll be able to:

• Spot performance changes quickly and investigate what is driving them.
• Bring structured, data-backed recommendations to the squad.
• Run experiments with clear hypotheses and measurable outcomes.
• Develop strong expertise across your portfolio and paid acquisition channels.
• Take increasing ownership of performance and growth initiatives as you ramp up.

Who you are

What we’re looking for

• 4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment.
• Strong hands-on experience with Google Ads and good working knowledge of Meta Ads.
• Comfortable working with performance metrics such as CPL, CPA, CVR, ROAS and revenue-related KPIs.
• Strong analytical mindset: you enjoy understanding why something moved, not simply reporting that it did.
• Experience running tests across campaigns, creatives, audiences or landing pages.
• Comfortable managing several campaigns, markets or accounts at the same time.
• Clear communicator who can turn data into actionable recommendations.
• Curious, proactive and comfortable working in a fast-moving environment.

Nice to have

• Experience in lead generation or other performance-driven acquisition models.
• Experience managing multiple client accounts, particularly in an agency or portfolio environment.
• Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels.
• Experience working with CRM, offline conversion or lead-quality data.
• Experience working directly with Google or Meta representatives.

What we offer

Transportation costs: reimbursement up to $100/month

Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)

Holidays: Flexible vacation time to promote a healthy work-life balance

Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)

Office: Located in the Boston area (Cambridge)

• Intro call with Talent (Florian)
• Interview with Hiring Manager (Emily)
• Use case review with the team (Hadrien, Emily and Kara)
• Reference checks

Dolead wants to guarantee equality and an opportunity to all candidates. Therefore, all applications received are considered regardless of racial and ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.