Senior Performance Marketing Manager, GTM Experimentation

United States Digital Space LLC; Denver (NY); Hybrid; USD 109,000 - 161,000; Full time

Job summary

United States Digital Space LLC is seeking a seasoned performance marketer to own paid social and emerging channels, testing formats and AI-powered workflows to optimize pipeline and revenue.

You will lead day-to-day strategy for paid social across Meta, LinkedIn, Reddit, Quora, and TikTok, manage multi-million budgets, and collaborate with cross-functional partners to align campaigns with product launches.

Qualifications

• 7+ years of performance marketing experience in a B2B SaaS, performance marketing agency, or high-growth consumer organization.
• Full-funnel ownership across two or more major paid social platforms with hands-on execution and budget responsibility.
• Strong creative testing instincts and ability to translate data into direction.
• AI fluency in practice with use of AI tools to accelerate briefs, copy, and analysis.
• Excellent cross-functional collaboration and ability to advocate for channel needs.

Responsibilities

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving campaigns from awareness to conversion with pipeline targets.
• Manage multi-million dollar budgets with pacing, forecasting, and budget-vs-actual analyses.
• Refine the paid acquisition measurement framework and attribution philosophy in partnership with the marketing team.
• Lead creative strategy and testing at scale, briefing studios and agencies and extracting actionable insights.
• Document playbooks and best practices for the paid acquisition team.
• Identify, test, and validate new channels/formats beyond core paid social (e.g., Google Demand Gen, AI ads) with pilots and clear go/kill criteria.
• Support product launches by building paid acquisition plans for launch moments in collaboration with Integrated Marketing and Product Marketing.
• Collaborate with Web Marketing to align landing page strategy, messaging, and post-click conversion.
• Leverage AI tools to generate briefs, copy variants, and accelerate audience research.
• Partner cross-functionally to align paid social with broader campaigns and earned media.
• Communicate paid social impact and attribution clearly to stakeholders.

Skills

Paid social strategy

Budget management

Measurement & attribution

AI tooling usage

Cross-functional collaboration

Data-driven decision making

Experimentation

Job description

About the company

At the company, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build the company should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at the company. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role

the company is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition channels — testing new platforms, formats, and tactics to find what works before scaling. This is a high-visibility role at the intersection of performance marketing, channel experimentation, and AI-powered workflow design. You will own execution and day-to-day strategy for paid social and new channel tests, working within the company's demand generation framework, with clear accountability to pipeline and revenue targets.

About the Team

As a member of the company’s Demand Generation team, you will be embedded specifically within Paid Acquisition, a focused group responsible for driving awareness and pipeline through paid media. This team operates with high autonomy, a bias for experimentation, and a culture of cross-functional partnership. We hold ourselves to a high standard, move fast, and genuinely believe that being AI-native is part of what it means to do this job well today.

Here's what you'll do day-to-day:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.

• Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.

• Apply and help refine the company’s paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.

• Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.

• Serve as the team’s go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.

• Identify, test, and validate new digital media channels and formats beyond core paid social — such as Google Demand Generation campaigns and ChatGPT ads — running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.

• Support new product launches from 0-1 by building and executing the paid acquisition plan for launch moments — channel mix, budget, creative, and timeline — in partnership with Integrated Marketing and Product Marketing.

• Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn’t end at the click.

• Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.

• Collaborate cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.

Here's what we're looking for:

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.

• Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.

• Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.

• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.

• Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.

• You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social’s contribution to business outcomes.

Compensation

Our cash compensation amount for this role is $108,570/yr to $133,000/yr in Denver and $131,430/yr to $161,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

the company has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more de