Senior Performance Marketing Manager

Outreach; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible time off

401k plan

Medical, dental, vision coverage

Parental leave program

Infertility/assisted reproductive tech

Job summary

Outreach is seeking a Senior Performance Marketing Manager to drive pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, social, display, and video platforms. You will oversee campaigns on Google, YouTube, Bing, Display, LinkedIn, Meta and more, ensuring scalability and maximizing ROI with AI-driven insights.

The ideal candidate has 7+ years in growth/performance marketing, strong CRM experience (Salesforce), and a track record of

Qualifications

• 7+ years of experience in growth marketing/performance marketing.
• Proficiency with Google, YouTube, LinkedIn, and Bing platforms.
• Comfort using AI-powered tools to inform media optimization and audience segmentation.
• Hands-on experience with CRM systems such as Salesforce.
• Experience building ABM segments and campaigns is a strong plus.

Responsibilities

• Lead cross-functional partnership between Marketing and Operations to develop audience strategy and scalable programs.
• Manage and optimize paid campaigns across YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and other channels.
• Lead development and execution of channel experiments to identify scalable opportunities and drive pipeline growth.
• Monitor performance against budget and KPI goals, reporting regularly on ROAS and spend.
• Create reports and analyze key metrics to optimize ROI and marketing efficiency.
• Collaborate with creative, product marketing, and sales teams to develop high-performing ads.

Skills

Growth marketing

Performance marketing

AI-powered tools

CRM - Salesforce

ABM

Analytics

Communication

Tools

Google Ads

YouTube

Bing Ads

Display advertising

LinkedIn Ads

Meta Ads

Salesforce

Job description

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

About the Team

Our Digital Marketing team is small, but powerful. We sit at the intersection of pipeline growth, segment marketing and brand experience, blending analytical rigor with creative energy. We are innovative and nimble to constant changes in the marketing landscape, driving key business results for the organization.

About the Role

The Senior Performance Marketing Manager is pivotal in driving pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, Social, Display, and Video Advertising Platforms. This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability.

Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, OpenAI, Meta and others that come available. The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure with the ability to leverage AI in support of your responsibilities.

The ideal candidate will have a solid background in performance marketing and channel management and be eager to expand their responsibilities within the Go-To-Market organization for a more integrated approach to driving growth. This role offers a unique opportunity to help shape our performance marketing strategy as we accelerate our growth trajectory, with meaningful autonomy over channel strategy and budget allocation within your portfolio.

Location: Remote within the US

Your Daily Adventures Will Include

• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process.
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).
• Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals.
• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets.
• Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.
• Leverage customer segmentation and target market inputs to optimize media performance.
• Work closely with creative, product marketing, and sales teams to develop high performing ads.
• Manage portions of a budget in the range of $5M-8M per year.
• Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.
• Serve as the strategic expert for our paid digital programs.

Our Vision Of You

• Demonstrated history of delivering measurable results through performance marketing.
• 7+ years of experience in growth marketing/performance marketing.
• Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge.
• Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner.
• Hands-on experience with CRM systems such as Salesforce.
• Building ABM segments and campaigns is a strong plus.
• Exceptional communication and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong proficiency with analytics tools and platforms.

$110,000 - $140,000 a year

The base salary range for this role is $110,000 - $140,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.

Why You’ll Love It Here

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.