Performance Marketing Manager

David Joseph & Company; San Francisco (CA); On-site; USD 140,000 - 160,000; Full time

Job summary

David Joseph & Company in San Francisco, CA is seeking the company’s first dedicated performance marketer to own the top-of-funnel growth engine from first ad to conversion. You will be the sole marketing function at a small AI startup, owning paid acquisition end to end with full budget ownership and CAC targets.

The role requires 2-5 years in performance marketing, hands-on Meta Ads management, and the ability to work on-site daily in San Francisco.

Qualifications

• 2-5 years in performance marketing or paid acquisition at consumer companies.
• Proven track record scaling Meta paid ads at a consumer or DTC startup.
• Direct ownership of a paid budget ($50K+ spend) with measurable outcomes.
• Hands-on expertise managing and optimizing Meta Ads campaigns.
• Able to work on-site in San Francisco daily.

Responsibilities

• Own performance marketing end to end: creative strategy, campaign structure, budgets, attribution, CAC optimization across Meta, Google Search, Reddit, X, and emerging channels.
• Build and run a short-form video content engine, producing it yourself, directing creators, or growing a creator pipeline.
• Audit and refresh paid strategy with a data-driven testing cadence: what to launch, what to kill, and why.
• Partner with engineering to ship and iterate landing pages and funnel experiments.
• Turn customer feedback into sharper positioning and higher-converting creative.
• Manage influencer and UGC pipelines to scale creative volume.

Skills

Performance marketing

Meta Ads expertise

Budget management

Tools

Meta Ads Manager

Google Ads

Reddit Ads

X Ads

Google Analytics

Conversion APIs

Job description

Performance Marketing Manager

San Francisco, CA On-site Full-time
Compensation: $140K-$160K + equity

About the Company

Our client is an early-stage, venture-backed applied AI company building a consumer education product: a voice-based AI tutor designed to personalize learning for each student, with an emphasis on memory, personality, and genuine care. The team is small, fast-moving, and building with real early traction, backed by top-tier investors and operators from several leading technology companies.

Founded 2025 ~8 people Industry: AI, Consumer, Edtech

The Role

Our client is looking for their first dedicated performance marketer to own the entire top-of-funnel growth engine, from the first ad a prospective customer sees to the moment they convert. You would be the sole marketing function at a small AI startup, owning paid acquisition end to end with full budget ownership and measurable CAC targets.

What you'll be doing

• Own performance marketing end to end: creative strategy, campaign structure, budgets, attribution, and CAC optimization across Meta, Google Search, Reddit, X, and emerging channels.
• Build and run a short-form video content engine, producing it yourself, directing creators, or growing a creator pipeline.
• Audit and refresh paid strategy with a rigorous, data-driven testing cadence: what to launch, what to kill, and why.
• Partner with engineering to ship and iterate landing pages and funnel experiments.
• Turn customer feedback into sharper positioning and higher-converting creative.
• Manage influencer and UGC pipelines to scale creative volume.

Tech stack: Meta Ads Manager, Google Ads, Reddit Ads, X Ads, Google Analytics, Conversion APIs, pixel tracking, attribution tools, landing page CRO, short-form video, TikTok, YouTube

Requirements

• 2-5 years in performance marketing or paid acquisition at consumer companies.
• A proven track record scaling Meta paid ads at a consumer or DTC startup.
• Direct ownership of a paid budget ($50K+ spend) with measurable, results-driven outcomes.
• Hands-on expertise managing and optimizing Meta Ads campaigns.
• Able to work on-site in San Francisco daily.

Nice to Haves

• Experience building or managing a short-form video content pipeline.
• A track record running a successful creator channel or influencer strategy (e.g., YouTube).
• Ability to create short-form video or direct creative yourself.

Why Join

• Be the first marketing hire and own the entire growth engine at an AI company with early traction.
• Meaningful early-stage equity at a well-backed company.
• A clear path to leadership as the function scales.

Details

• Location: San Francisco, CA
• Work policy: On-site daily, up to one remote day per week
• Compensation: $140K-$160K + equity
• Visa sponsorship: Available; transfers and new sponsorships considered, with relocation support
• Employment type: Full-time