Founding Performance Marketing Lead

Amberes; New York (NY); Hybrid; USD 200,000 - 280,000; Full time

Benefits offered by this job

Competitive salary

Equity package

Performance bonus

High autonomy

Job summary

A leading venture-backed SaaS company seeks a Performance Marketing Lead to own paid acquisition strategies across multiple channels. You will build a demand engine from the ground up, collaborating closely with founders and cross-functional teams. Ideal candidates will have over 3 years of experience in B2B SaaS marketing. Competitive salary range of $200K–$280K with equity and performance bonus.

Qualifications

• At least 3 years of experience in paid acquisition for B2B SaaS or successful B2C/D2C brands.
• Experience in venture-backed or PE-backed businesses (Series A–C preferred).
• Proven ability to scale marketing efforts and grow a qualified pipeline.

Responsibilities

• Oversee paid media across key platforms like Google, Meta, and LinkedIn.
• Build and optimize campaigns to meet CAC and payback targets.
• Conduct thorough audience and performance analysis for efficiency.

Skills

Paid acquisition expertise

Analytical skills

Creativity in ad copy

Experience in B2B SaaS

Familiarity with Google Ads

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

This range is provided by Amberes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $280,000.00/yr

Performance Marketing Lead / Founding Marketeer

• One of the first in
• Well-known VC business, that has helped rocket Start Up's within AI and SaaS
• Location: San Fran or NYC, Hybrid in either location

We’re looking for a Performance Marketing Lead to own and scale paid acquisition across Google, Meta, and LinkedIn. This is a rare opportunity to build a demand engine from the ground up — owning the full performance marketing funnel, from strategy and creative through to execution and optimisation.

If you have been in a Founding position, one of the first in, a Growth Marketeer for a rocket Start Up or Series-backed business, ideally A-C, we want to hear from you!

You'll collaborate closely with Founders daily, the board too, Product, Design, and Sales to launch high-converting campaigns, run landing page tests, and turn insights into action. Your work will help fuel predictable pipeline growth in a fast-scaling B2B SaaS environment.

What You’ll Be Doing

• Take full ownership of paid media across key platforms (Google, Meta, LinkedIn)
• Build and optimise campaigns to hit CAC, pipeline, and payback targets
• Conduct deep audience, keyword, and performance analysis to improve targeting and spend efficiency
• Write compelling ad copy that speaks to scaling B2B customers
• Work with cross-functional teams to test and improve landing pages
• Ensure a seamless handoff from marketing-qualified leads to sales demos
• Explore and experiment with emerging channels and new ad formats
• Manage a growing monthly ad budget (currently significant and scaling quickly)

Who We’re Looking For

• You’ve spent at least 3 solid years owning paid acquisition for a B2B SaaS company or a successful B2C/D2C brand, which has had great success across North America (something which has exceeded downloads and/or sales)
• You’ve worked in a venture-backed or PE-backed business (Series A–C preferred)
• You’ve helped build marketing from the ground up, not just optimised what already exists
• You know how to scale spend, lower CAC, and grow a qualified pipeline
• You’re hands-on in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• You’re both analytical and creative — able to interpret data and write standout ad copy
• You test fast, learn quickly, and constantly iterate based on performance

About You

• You thrive in early-stage or scaling SaaS environments or B2B/D2C Brand, where systems are still being built
• You love the challenge of owning an entire function and being the go-to expert
• You get energy from building and iterating, not just maintaining
• You’re excited by the idea of being a strategic partner to founders, product, and sales
• You believe performance marketing is one of the most powerful levers for growth — and you love proving it
• Competitive OTE in the $200K–$280K base + performance bonus
• Equity package in a fast-growing, venture-backed SaaS company
• High autonomy, direct impact, and a seat at the table as the business scales

If of interest, please apply!

Thanks,

Team Amberes