Performance Marketing Lead

Lightfield; San Francisco (CA); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Early equity

3 weeks PTO

11 paid holidays

3 months family leave

Work-from-home Wednesdays

401k plan

Commuter stipend

Lunch stipend

Team dinners and offsites

Job summary

Lightfield is hiring a Performance Marketing Lead to build the AI-native growth engine for an AI-native CRM platform. You will own paid acquisition across major channels, optimize the self-serve funnel from ad to activation, and manage lifecycle marketing from onboarding to expansion.

You will lead experimentation, creative production, and data analytics, using AI tools to scale growth in a fast-paced early-stage environment. This role reports to the Head of GTM.

Qualifications

• You’ll use AI tools to analyze performance, generate creative, and test landing pages.
• You’ll own paid acquisition across multiple platforms and formats.
• You’ll measure brand impact as part of growth marketing.

Responsibilities

• Build an AI-native performance marketing engine and growth machine.
• Run paid acquisition across Google, LinkedIn, Meta, Reddit, X, and newsletters.
• Own the self-serve funnel from sign-up to activation and retention.
• Design and optimize onboarding sequences, trial nudges, and churn-reengagement.
• Set up attribution tracking and surface insights to guide investment decisions.

Skills

AI-native

Google Ads

LinkedIn Ads

Brand measurement

Written communication

Job description

About Lightfield

Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks. We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful. The market agrees. Over 5,000 companies have used Lightfield since we launched in November, making us the fastest-adopted product in our category. We are backed by Greylock, Lightspeed, and Coatue, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.

About The Role

We’re on an exponential growth trajectory with unit economics that justify a significant investment in paid acquisition. We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup. AI has radically transformed what’s possible with performance marketing. This is an opportunity to build an AI-native growth machine from the ground up. You'll own a paid mix that spans direct response and intentional brand investment across major platforms like Google and LinkedIn, plus the full self-serve funnel from ad to activation. This role reports directly to our Head of GTM.

What you’ll do

• Build an AI-native performance marketing engine. You’ll architect every part of our growth machine - including experiment design, creative production, and analysis - with agents (and the Lightfield platform) at the center. You’ll set the bar for what this discipline looks like in 2026.
• Run paid acquisition. You’ll run strategy and execution across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships.
• Optimize our self-serve funnel. You’ll own our self-serve sign-up and conversion targets, and systematically address friction at every point in our self-serve customer acquisition journey.
• Own lifecycle marketing. You'll design and optimize every touch from signup through expansion, including onboarding sequences, trial nudges, and churned user re-engagement.
• Build the measurement systems we need to scale. You’ll architect first-touch and last-touch attribution tracking, define how we measure the impact of brand campaigns, and surface this data in a way that guides where we invest in growth.

Who you are

• You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren’t possible two years ago.
• You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance.
• You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You have opinions on MMM vs. multi-touch vs. self-reported attribution, and you've run incrementality tests.
• You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses.
• You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily.

Benefits & Perks

• Competitive salary
• Meaningful early equity
• Health insurance (medical, dental, vision)
• 3 weeks of PTO
• 11 paid company holidays + we enjoy a winter holiday break
• 3 months of paid family leave
• Wednesdays work from home
• Regular team dinners, events, offsites, and retreats
• 401k plan
• Other perks include: commuter and lunch stipend

Compensation Range: $180K - $220K