Performance Marketing Lead — Remote Fridays

Public Veil; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Public Veil in New York seeks a hands-on Paid Media Lead to own DTC campaigns. You’ll build, launch, and optimize across Meta, TikTok, and Google, manage CAC/ROAS targets, and directly guide our in-house creative team with data-driven briefs.

With 4+ years in DTC paid social (apparel preferred) and direct ownership of $500K–$1M+ annual spend, you’ll run creative testing, brief designers, editors or creators, and report weekly on performance. Hybrid NYC role; Friday remote.

Qualifications

• 4+ years hands-on DTC paid social experience, apparel/fashion preferred.
• Directly managed $500K–$1M+ annual spend.
• Experience briefing designers and running creative tests.
• Strong analytical skills and fluency in Ads Manager.
• Hands-on ownership mindset: own outcomes daily.

Responsibilities

• Build, launch, optimize campaigns across Meta, TikTok, and Google/YouTube.
• Own CAC, ROAS, and MER targets.
• Plan spend around inventory, launches, and promotions; test new channels.
• Direct the in-house creative team with briefs and feedback based on performance data.
• Run the creative process from insight to brief, production, launch, analysis, and iteration.
• Maintain a steady testing cadence of hooks, formats, angles, and offers.
• Source and manage UGC creators; run whitelisting and Spark Ads.
• Stay ahead of creative fatigue with fresh volume.

Skills

DTC paid social

Analytical thinking

Campaign optimization

Account ownership

Creative testing briefing

Tools

Ads Manager

Job description

Public Veil in New York seeks a hands-on Paid Media Lead to own DTC campaigns. You’ll build, launch, and optimize across Meta, TikTok, and Google, manage CAC/ROAS targets, and directly guide our in-house creative team with data-driven briefs.

With 4+ years in DTC paid social (apparel preferred) and direct ownership of $500K–$1M+ annual spend, you’ll run creative testing, brief designers, editors or creators, and report weekly on performance. Hybrid NYC role; Friday remote.