Performance Marketing Lead

Public Veil; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Public Veil in New York seeks a hands-on Paid Media Lead to own DTC campaigns. You’ll build, launch, and optimize across Meta, TikTok, and Google, manage CAC/ROAS targets, and directly guide our in-house creative team with data-driven briefs.

With 4+ years in DTC paid social (apparel preferred) and direct ownership of $500K–$1M+ annual spend, you’ll run creative testing, brief designers, editors or creators, and report weekly on performance. Hybrid NYC role; Friday remote.

Qualifications

• 4+ years hands-on DTC paid social experience, apparel/fashion preferred.
• Directly managed $500K–$1M+ annual spend.
• Experience briefing designers and running creative tests.
• Strong analytical skills and fluency in Ads Manager.
• Hands-on ownership mindset: own outcomes daily.

Responsibilities

• Build, launch, optimize campaigns across Meta, TikTok, and Google/YouTube.
• Own CAC, ROAS, and MER targets.
• Plan spend around inventory, launches, and promotions; test new channels.
• Direct the in-house creative team with briefs and feedback based on performance data.
• Run the creative process from insight to brief, production, launch, analysis, and iteration.
• Maintain a steady testing cadence of hooks, formats, angles, and offers.
• Source and manage UGC creators; run whitelisting and Spark Ads.
• Stay ahead of creative fatigue with fresh volume.

Skills

DTC paid social

Analytical thinking

Campaign optimization

Account ownership

Creative testing briefing

Tools

Ads Manager

Job description

The Role

This is a hands-on role for a doer. You'll run paid acquisition yourself, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.

What You'll Do

Paid Media

• Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
• Own results against CAC, ROAS, and MER targets.
• Plan and pace spend around inventory, launches, and promotions, and test new channels.
• Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
• Run the creative process from insight to brief, production, launch, analysis, and iteration.
• Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
• Source and manage UGC creators, and run whitelisting and Spark Ads.
• Stay ahead of creative fatigue with fresh volume always in the queue.

Measurement and Growth

• Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
• Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.
• Report weekly on what happened, why, and what's next.

Your Background

• 4+ years hands-on in DTC paid social, with apparel or fashion strongly preferred.
• Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
• Experience running creative testing and briefing designers, editors, or creators.
• Strong analytical skills and deep fluency in Ads Manager.
• Someone who likes being in the accounts every day and owning outcomes.

Compensation

$80K – $120K per annum, DOE

Location

Mon–Thurs NYC office, Friday remote