Performance Marketing Lead - Remote D2C Growth

The Ad Affair; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

The Ad Affair is seeking an experienced paid media specialist to own performance for a portfolio of D2C brands across India and the US. You will manage end-to-end campaigns on Meta, Google, Pinterest, and Reddit, building scalable structures and planning monthly budgets with clients.

You will also supervise weekly creative testing, ensure accurate tracking across GA4, Pixel, and UTM, and deliver actionable weekly reports. Remote role with a 3-month probation.

Qualifications

• 4 to 7 years of performance marketing experience.
• At least 3 years on D2C or ecommerce brands.
• Hands-on experience managing 100,000 USD+ monthly ad spend across one account or a portfolio.
• Strong in Meta Ads and Google Ads with familiarity in Pinterest or Reddit ads or quick platform adoption.
• Up-to-date with platform changes: Advantage+, Performance Max, AI tools, privacy and signal loss.
• Proven track record of improving cost per purchase or new customer growth.

Responsibilities

• Own paid media results for a portfolio of D2C brands across India and the US.
• Manage end-to-end campaigns on Meta, Google, Pinterest, and Reddit.
• Build scalable account structures with prospecting, retargeting, catalog, and testing.
• Plan monthly budgets with clients and adjust spend during peak periods.
• Run a weekly creative testing system and brief design/video teams.
• Track funnel from ad click to checkout and fix conversion issues with the web team.
• Maintain accurate pixel, Conversions API, GA4, and UTM tracking.
• Deliver weekly platform-based reports with actionable insights.
• Test new ad formats and AI features and implement successful ones.

Skills

Performance marketing

D2C/ecommerce

Ad spend management

Meta Ads

Google Ads

Pinterest/Reddit ads

GA4/Data analytics

Shopify analytics

Data storytelling

Campaign optimization

Tools

GA4

Shopify Analytics

Job description

The Ad Affair is seeking an experienced paid media specialist to own performance for a portfolio of D2C brands across India and the US. You will manage end-to-end campaigns on Meta, Google, Pinterest, and Reddit, building scalable structures and planning monthly budgets with clients.

You will also supervise weekly creative testing, ensure accurate tracking across GA4, Pixel, and UTM, and deliver actionable weekly reports. Remote role with a 3-month probation.