Performance Marketing Lead

The Ad Affair; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

The Ad Affair is seeking an experienced paid media specialist to own performance for a portfolio of D2C brands across India and the US. You will manage end-to-end campaigns on Meta, Google, Pinterest, and Reddit, building scalable structures and planning monthly budgets with clients.

You will also supervise weekly creative testing, ensure accurate tracking across GA4, Pixel, and UTM, and deliver actionable weekly reports. Remote role with a 3-month probation.

Qualifications

• 4 to 7 years of performance marketing experience.
• At least 3 years on D2C or ecommerce brands.
• Hands-on experience managing 100,000 USD+ monthly ad spend across one account or a portfolio.
• Strong in Meta Ads and Google Ads with familiarity in Pinterest or Reddit ads or quick platform adoption.
• Up-to-date with platform changes: Advantage+, Performance Max, AI tools, privacy and signal loss.
• Proven track record of improving cost per purchase or new customer growth.

Responsibilities

• Own paid media results for a portfolio of D2C brands across India and the US.
• Manage end-to-end campaigns on Meta, Google, Pinterest, and Reddit.
• Build scalable account structures with prospecting, retargeting, catalog, and testing.
• Plan monthly budgets with clients and adjust spend during peak periods.
• Run a weekly creative testing system and brief design/video teams.
• Track funnel from ad click to checkout and fix conversion issues with the web team.
• Maintain accurate pixel, Conversions API, GA4, and UTM tracking.
• Deliver weekly platform-based reports with actionable insights.
• Test new ad formats and AI features and implement successful ones.

Skills

Performance marketing

D2C/ecommerce

Ad spend management

Meta Ads

Google Ads

Pinterest/Reddit ads

GA4/Data analytics

Shopify analytics

Data storytelling

Campaign optimization

Tools

GA4

Shopify Analytics

Job description

Roles & responsibilities:

You will own paid media results for a portfolio of D2C brands across India and the US. Not just campaign setup, but the numbers: cost per purchase, ROAS and new customer growth.

• Run Meta, Google (Search, Performance Max, Demand Gen, Shopping), Pinterest and Reddit ads end to end for 3 to 5 brands
• Build account structures that scale, with prospecting, retargeting, catalog and testing working together
• Plan monthly budgets with clients and move spend quickly when costs rise during sales and festive peaks
• Run a weekly creative testing system and brief our design and video team on what to make next
• Track the full funnel from ad click to Shopify checkout, and fix landing page or conversion issues with our web team
• Keep pixel, Conversions API, GA4 and UTM tracking accurate on every account
• Send weekly reports built on platform data, with clear decisions and next steps
• Test new ad formats, platform features and AI tools as they launch, and bring the ones that work to every account

How we work:

You own your accounts like a founder would. Clients hear about changes from you before they see them. Updates are proactive, trackers are always current, and every number you share can be traced back to its source.

Preferred candidate profile:

• 4 to 7 years in performance marketing, with at least 3 years on D2C or ecommerce brands
• Hands on experience managing 10 lakh or more in monthly ad spend, across one account or a portfolio
• Strong on Meta Ads and Google Ads, with working experience on Pinterest or Reddit ads, or a proven ability to pick up a new platform within weeks
• Up to date with how ad platforms are changing: Advantage+, Performance Max, AI creative tools, privacy and signal loss
• A track record of improving cost per purchase or new customer growth, with numbers you can walk us through
• Comfortable with GA4, Shopify analytics and spreadsheets, and able to explain performance to founders in plain language
• Experience running festive or sale periods such as Diwali, BFCM or end of season sales
• Bonus: US accounts, or regulated categories like health and food

Process:

Shortlisted candidates complete a short practical task based on a real brand scenario. This is a remote role with a 3 month probation.