Performance Marketing Lead - Remote, AI-First Agency

Blacksmith Agency LLC; Detroit (MI); Remote; USD 60,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is a remote AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap, and the narrative when clients ask why.

You are the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, allocate budgets, test creatives, and determine when to kill underperforming campaigns.

Qualifications

• 3+ years hands-on in Google Ads and Meta for B2B and growing brands.
• Agency experience across multiple clients with clear client communication.
• Clear spoken English for US-based client calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Track conversions with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and narrate results.

Skills

Google Ads

Meta

Agency experience

Clear spoken English

Tools

GA4

Tag Manager

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency is a remote AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap, and the narrative when clients ask why.

You are the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, allocate budgets, test creatives, and determine when to kill underperforming campaigns.