Performance Marketing Lead - Paid Search & CTV

Liberty Home Guard; New York (NY); On-site; USD 120,000 - 210,000; Full time

Job summary

Liberty Home Guard is seeking a Senior Performance Marketing Manager to own strategy, execution, and measurement of our paid acquisition across search, social, video, and programmatic TV. You will manage substantial budgets, drive ROAS, and own Hyros attribution and GA4 analytics in a hands-on role.

The ideal candidate has 5+ years of PPC, social, and video campaigns, plus experience with six-figure monthly spends and cross-channel optimization.

Qualifications

• 5+ years in PPC/Paid Search.
• Monthly budgets of $100k+ across search, social, and video.
• Proficient with GA4, GTM, Looker Studio, and Meta Ads Manager.
• Strong analytics & Excel skills.
• Experience with multiple brands/service lines.
• Excellent communication and project management skills.
• Experience with YouTube and Connected TV campaigns.
• Home services/home warranty marketing experience preferred.

Responsibilities

• Develop and optimize paid search campaigns on Google Ads and Microsoft Ads.
• Manage monthly budgets exceeding $100,000 across search, social, and video.
• Create and execute cross-channel campaign strategies across multiple service lines.
• Monitor CTR, Quality Score, CPA, CPL, and ROAS with data-driven optimizations.
• Conduct keyword research, bidding optimization, and audience segmentation.
• Build/test ad copy, landing pages, and audience strategies; run A/B tests.
• Analyze performance with Hyros, GA4, GTM, and Looker Studio.
• Explain insights and provide actionable recommendations to leadership.

Skills

PPC/Paid Search

Paid Social

Video advertising

Attribution & Analytics

Budget management

A/B testing

Tools

Google Ads

Microsoft Advertising

GA4

Tag Manager

Looker Studio

Hyros

Job description

Liberty Home Guard is seeking a Senior Performance Marketing Manager to own strategy, execution, and measurement of our paid acquisition across search, social, video, and programmatic TV. You will manage substantial budgets, drive ROAS, and own Hyros attribution and GA4 analytics in a hands-on role.

The ideal candidate has 5+ years of PPC, social, and video campaigns, plus experience with six-figure monthly spends and cross-channel optimization.