Digital Marketing Manager, Paid Social

80Twenty; Newark (DE); On-site; USD 85,000 - 115,000; Full time

Job summary

A leading recruitment agency is seeking a Paid Search Manager to drive growth for a top US student loan provider. You will manage paid search strategies on platforms like Google Ads and Microsoft Advertising with a focus on lead generation and campaign performance. The ideal candidate has over 4 years of experience managing substantial paid search budgets and a strong analytical background. This hybrid position is based in Newark, DE or Newton, MA, offering a dynamic work environment and impactful responsibilities.

Qualifications

• 4+ years managing paid search at scale in acquisition-focused environments.
• Demonstrated experience managing $1M+ annual paid search budgets with efficiency discipline.
• Strong lead generation background focused on driving volume at efficient acquisition costs.

Responsibilities

• Own paid search strategy and execution across Google Ads and Microsoft Advertising.
• Lead execution across Search, Performance Max, YouTube, and remarketing.
• Manage budget allocation and automated bidding strategies across a $1M+ annual paid search investment.

Skills

Paid search management

Budget management

Performance analysis

Lead generation

Automation in marketing

Tools

Google Ads

Microsoft Advertising

Job description

80Twenty is a boutique marketing recruitment agency that connects high‑growth companies with exceptional candidates.

Our client, the leading student loan provider in the US is hiring for a Paid Search Manager to join their talented team. They have launched a new service empowering young people to make the best informed decision for the financial future, and are looking for a Paid Search Manager to help them reaching the widest possible audience and drive growth.

This person will work closely with the growth marketing leadership team, and own execution of paid search for a critical part of the business. You should be comfortable with both the strategy and hands‑on execution of paid search campaigns across both Google and Bing, with a strong understanding of the nuances of campaigns, adjustments and optimizations required to drive improved performance. This person will have the opportunity to trial and test across different channels, always focused on lead generation and driving user growth of the free to use educational services platforms and services.

This is a hybrid role in either Newton, MA or Newark, DE.

Responsibilities

• Own paid search strategy and execution across Google Ads and Microsoft Advertising, driving profitable lead volume across products and lifecycle stages
• Lead execution across Search, Performance Max, YouTube, and remarketing, leveraging value‑based bidding and structured signal inputs to maximize long‑term return
• Manage budget allocation and automated bidding strategies across a $1M+ annual paid search investment, with a focus on marginal efficiency and ROAS performance
• Build and maintain scalable account structures aligned to acquisition, engagement, and revenue goals
• Develop keyword, query, and audience expansion frameworks to drive incremental growth
• Design and execute structured test‑and‑learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages
• Own paid search forecasting and investment planning aligned to business targets, tracking current run rate through 12 to 18 months out
• Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance
• Analyze performance data, identify trends, and implement ongoing optimizations to improve efficiency, scale, and conversion outcomes
• Monitor campaign performance proactively, identify variances, and surface recommendations before issues compound

Requirements

• 4+ years managing paid search at scale in acquisition‑focused environments, with direct ownership of strategy and execution across Google Ads and Microsoft Advertising
• Demonstrated experience managing $1M+ annual paid search budgets with consistent efficiency discipline under growth targets
• Strong lead generation background with a focus on driving volume at efficient acquisition costs
• Experience optimizing toward LTV or value‑based metrics, with a solid understanding of marginal economics and incremental return evaluation
• Advanced performance analysis skills, including forecasting, planning, and attribution across the lead generation funnel
• Proactive approach to performance management, with a track record of identifying issues independently and acting without waiting to be directed
• Strong understanding of automation‑first campaign structures, including Smart Bidding and Performance Max
• Experience with Performance Max, YouTube, or display advertising is a plus
• Background in lead generation or marketing in the education or financial services vertical is a plus
• Exposure to landing page testing, CRO, or SEO strategies is a plus