Performance Marketing Lead: Growth & Media Strategy

Ann Taylor; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer opportunities & philanthropy

Health insurance & 401(K)

EAP and paid time off

Job summary

Ann Taylor in Times Square, NY, is seeking an Associate Manager to lead performance marketing across SEM, Affiliate, Video and Paid Social. You will optimize campaigns, monitor performance, and report on weekly metrics to drive new client growth and retention.

In this role you will partner with CRM, Brand Marketing and Finance to forecast spend, test new creative strategies, and translate data into actionable insights that improve the overall online business.

Qualifications

• 2+ years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Social.
• Strong attention to detail.
• Experience partnering with key vendors.
• Experience in digital execution of video strategies across platforms.

Responsibilities

• The Associate Manager will manage performance marketing channels to drive new client growth, retention and reactivation.
• Spearhead optimization of SEM programs, Affiliate Marketing, Video, and Paid Social.
• Forecast and report weekly, monthly, quarterly and yearly performance metrics.
• Collaborate with CRM teams, Brand Marketing and Finance to align budgets and campaigns.

Skills

Performance marketing

Digital marketing

Vendor management

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Job description

Ann Taylor in Times Square, NY, is seeking an Associate Manager to lead performance marketing across SEM, Affiliate, Video and Paid Social. You will optimize campaigns, monitor performance, and report on weekly metrics to drive new client growth and retention.

In this role you will partner with CRM, Brand Marketing and Finance to forecast spend, test new creative strategies, and translate data into actionable insights that improve the overall online business.