Associate Manager, Digital Marketing - Performance & Media

Ann Taylor; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer opportunities & philanthropy

Health insurance & 401(K)

EAP and paid time off

Job summary

Ann Taylor in Times Square, NY, is seeking an Associate Manager to lead performance marketing across SEM, Affiliate, Video and Paid Social. You will optimize campaigns, monitor performance, and report on weekly metrics to drive new client growth and retention.

In this role you will partner with CRM, Brand Marketing and Finance to forecast spend, test new creative strategies, and translate data into actionable insights that improve the overall online business.

Qualifications

• 2+ years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Social.
• Strong attention to detail.
• Experience partnering with key vendors.
• Experience in digital execution of video strategies across platforms.

Responsibilities

• The Associate Manager will manage performance marketing channels to drive new client growth, retention and reactivation.
• Spearhead optimization of SEM programs, Affiliate Marketing, Video, and Paid Social.
• Forecast and report weekly, monthly, quarterly and yearly performance metrics.
• Collaborate with CRM teams, Brand Marketing and Finance to align budgets and campaigns.

Skills

Performance marketing

Digital marketing

Vendor management

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Job description

About us Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between). Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?

About the position

The Associate Manager will be responsible for managing all performance marketing channels to drive new client growth, retention and reactivation. Spearhead the optimization of SEM programs, Affiliate Marketing, Video, and Paid Social. Execute seasonal strategies, ad builds, monitor vendor performance, report weekly on success metrics. Optimize all channels within the season to drive efficiencies and results.

The impact you can have

Leverage multi-touch attribution tool to assess the value of our spend by channel and by audience on the overall business Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels Forecast and estimate overall online performance on a weekly, monthly , quarterly, and yearly basis Understanding of ad formats, segmentation, look-a-like audiences and growing trends in paid media and programmatic display Partner with Manager to track budgets and weekly spend in coordination with finance Collaborate with CRM teams to have a deep understanding of the client and their behavior Partner with Brand Marketing on campaign launches across paid media channels Collaborate with Social Media team to execute influencer and paid social strategies Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels Summarize findings in written and verbal reports to upper manage

Job Responsibilities

BS in Marketing or related field 2+ years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Social Proven experience with increasing acquisition, nurturing, and conversions while managing against aggressive revenue and profitability goals. Strong attention to detail Experience partnering with key vendors and briefing projects Experience in digital execution of video strategies across platforms

Benefits at KnitWell Group

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP) Time off – paid time off & holidays
• The target hourly range for this role is: $66,500-$70,000

Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

#LI-KB1 Location: Times Square Tower-ANN-New York, NY 10036 Position Type: Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation. KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful. Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.