Performance Marketing Assistant Manager — Digital Campaigns

Ann Taylor; New York (NY); On-site; USD 50,000 - 54,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer opportunities

Medical, dental, vision insurance & 40

Employee Assistance Program (EAP)

Job summary

KnitWell Group in Times Square, NY seeks an Assistant Manager, Performance Marketing to own end-to-end paid media across Search, Affiliate, Display and Paid Social. You will optimize spend and drive results while partnering with agencies and internal teams.

Collaborating with CRM, Brand Marketing, and social teams, you will deliver insights, test new creative strategies, and report to leadership in a fast-paced environment.

Qualifications

• Strong analytical skills and ability to translate data into insights.
• Experience partnering with vendors and cross-functional teams.
• Comfort with fast-paced, results-driven environments.

Responsibilities

• Execute and optimize Search, Affiliate, Display and Paid Social campaigns.
• Collaborate with agencies and partners to manage digital campaigns.
• Produce daily & weekly channel performance reports for leadership.
• Develop test-and-learn strategies to improve efficiency and outcomes.
• Partner with CRM and Brand Marketing on campaigns and launches.

Skills

Cross-functional collaboration

Analytical skills

Financial metrics understanding

Vendor relations

Communication skills

Adaptable & detail-oriented

Results oriented

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Adobe Analytics

Job description

KnitWell Group in Times Square, NY seeks an Assistant Manager, Performance Marketing to own end-to-end paid media across Search, Affiliate, Display and Paid Social. You will optimize spend and drive results while partnering with agencies and internal teams.

Collaborating with CRM, Brand Marketing, and social teams, you will deliver insights, test new creative strategies, and report to leadership in a fast-paced environment.