Performance Marketing Associate - Lead Gen & Growth

Abacus Life; MetroWest (FL); Hybrid; USD 55,000 - 90,000; Full time

Job summary

Abacus Global Management, Inc. (ABX) is seeking a hands-on Marketing Associate to own day-to-day performance marketing and drive a steady stream of qualified leads.

You’ll manage paid campaigns across Google Ads, Meta, and other platforms, partner with sales and operations, and own the measurement and optimization cycle. You’ll dig into campaign data, adjust budgets and creative, and work on WordPress landing pages and conversion improvements.

Qualifications

• 2+ years of experience in a marketing role, ideally in performance or digital marketing.
• Hands-on experience managing campaigns in Google Ads or similar ad platforms.
• Comfort working with data in Google Analytics, spreadsheets, or reporting dashboards.
• Strong attention to detail and the ability to spot problems in campaign or lead data quickly.
• Clear communication and the ability to explain results to both marketing and sales teams.
• Self-starter who can manage priorities with minimal oversight.

Responsibilities

• Monitor daily lead volume and pacing, and adjust campaigns to keep a consistent flow of quality leads.
• Manage paid campaigns in Google Ads, Meta, and other ad platforms, including budgets, bids, keywords, negative keywords, audiences, and ad copy.
• Track lead quality alongside the sales team, using CRM data to identify what's working and where spend is being wasted.
• Maintain conversion and call tracking, including UTM parameters, Google Analytics 4, and Google Tag Manager.
• Make updates to our website and landing pages in WordPress, including content edits, form changes, and conversion improvements.
• Plan and run A/B tests across ads, landing pages, and email.
• Build regular performance reports covering metrics like cost per lead, contact rate, and channel performance.
• Coordinate with vendors and freelancers on ad creative and other marketing projects.

Skills

Performance marketing

Digital marketing

Campaign analysis

Campaign optimization

Tools

Google Ads

Google Analytics

Google Tag Manager

WordPress

Job description

Abacus Global Management, Inc. (ABX) is seeking a hands-on Marketing Associate to own day-to-day performance marketing and drive a steady stream of qualified leads.

You’ll manage paid campaigns across Google Ads, Meta, and other platforms, partner with sales and operations, and own the measurement and optimization cycle. You’ll dig into campaign data, adjust budgets and creative, and work on WordPress landing pages and conversion improvements.