Growth-Focused Digital Marketing Associate

Automatic Data Processing, Inc.; Orlando (FL); Sur place; USD 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Bonus opportunities

Competitive salary

Résumé du poste

Abacus Global Management, Inc. (ABX) is seeking a hands-on Marketing Associate to own the day-to-day performance marketing and drive a steady flow of high-quality leads through digital channels.

You will manage campaigns across Google Ads, Meta, and other platforms, track lead quality with the sales team, and optimize landing pages and emails. A strong analytics mindset and experience with WordPress are essential for success.

Qualifications

• 2+ years of experience in a marketing role, preferably in performance or digital marketing.
• Hands-on experience managing campaigns in Google Ads or similar ad platforms.
• Comfort working with data in Google Analytics, spreadsheets, or reporting dashboards.
• Strong attention to detail and the ability to spot problems in campaign or lead data quickly.
• Clear communication and the ability to explain results to both marketing and sales teams.
• Self-starter who can manage priorities with minimal oversight.

Responsabilités

• Monitor daily lead volume and pacing, and adjust campaigns to keep a consistent flow of quality leads.
• Manage paid campaigns in Google Ads, Meta, and other ad platforms, including budgets, bids, keywords, negative keywords, audiences, and ad copy.
• Track lead quality alongside the sales team, using CRM data to identify what's working and where spend is being wasted.
• Maintain conversion and call tracking, including UTM parameters, Google Analytics 4, and Google Tag Manager.
• Make updates to our website and landing pages in WordPress, including content edits, form changes, and conversion improvements.
• Plan and run A/B tests across ads, landing pages, and email.
• Build regular performance reports covering metrics like cost per lead, contact rate, and channel performance.
• Coordinate with vendors and freelancers on ad creative and other marketing projects.

Connaissances

Marketing analytics

Campaign management

Data analysis

Cross-functional communication

Self-starter

Attention to detail

Outils

Google Ads

Google Analytics

WordPress

Google Tag Manager

CRM systems

Description du poste

Abacus Global Management, Inc. (ABX) is seeking a hands-on Marketing Associate to own the day-to-day performance marketing and drive a steady flow of high-quality leads through digital channels.

You will manage campaigns across Google Ads, Meta, and other platforms, track lead quality with the sales team, and optimize landing pages and emails. A strong analytics mindset and experience with WordPress are essential for success.