Paid Social Buyer: Data-Driven Campaigns for Bold Brands

Hearst Magazines; New York (NY); Hybrid; USD 66,300 - 70,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) plan with company match

Day 1 benefits: medical, dental, VIs

Job summary

Hearst Magazines in NYC is seeking a Paid Social Buyer to drive performance across Meta, TikTok, Snapchat, and Pinterest. You’ll set up ads, select assets, and craft copy while monitoring pacing and KPIs to optimize campaigns.

You will analyze data and collaborate with Sales, Marketing, Ad Operations, and Editorial to support strategy. The role requires 2+ years in paid social or digital advertising, strong analytics, and proficiency with Excel/Sheets.

Qualifications

• 2+ years of paid social media buying or digital advertising experience.
• Strong understanding of major social platforms (Meta, TikTok, Snapchat, Pinterest).
• Experience managing multiple projects in a fast-paced environment.
• Ability to interpret campaign data and derive actionable insights.
• Proficiency with Excel and/or Google Sheets.
• Excellent organizational and collaboration skills.
• Experience with paid social buying tools is a plus.
• Bachelor’s degree or equivalent professional experience preferred.

Responsibilities

• Launch and manage paid social campaigns across Meta, TikTok, Snapchat, and Pinterest.
• Set up ads, select assets, and write/edit ad copy to meet objectives.
• Monitor pacing, delivery, and overall performance against KPIs.
• Analyze campaign data and reporting metrics to identify optimization opportunities.
• Collaborate cross-functionally with Sales, Marketing, Ad Operations, and Editorial teams.
• Provide targeting and platform recommendations based on performance insights.
• Contribute best practices to improve campaign effectiveness and innovation.
• Stay informed on emerging platforms and paid media opportunities.

Skills

Paid social experience

Analytical mindset

Excel/Sheets

Project management

Communication

Education

Bachelor’s degree or equivalent

Tools

Paid social buying tools

Job description

Hearst Magazines in NYC is seeking a Paid Social Buyer to drive performance across Meta, TikTok, Snapchat, and Pinterest. You’ll set up ads, select assets, and craft copy while monitoring pacing and KPIs to optimize campaigns.

You will analyze data and collaborate with Sales, Marketing, Ad Operations, and Editorial to support strategy. The role requires 2+ years in paid social or digital advertising, strong analytics, and proficiency with Excel/Sheets.