Performance Marketing Analyst: Paid Social QA & Growth

Carpe; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Carpe is seeking a Performance Marketing Analyst to be the execution and quality-control backbone of our paid media program in Durham, NC. You will work directly under our Director of Paid Social, supporting media buying across Meta, TikTok, YouTube, Snapchat, and AppLovin.

This is an extreme-ownership, high-execution role. You will handle campaign builds, QA, and reporting, ensuring every asset is correct before spend. Your work shows up in the numbers and drives continuous optimization.

Qualifications

• Relentless attention to detail and quality control mindset.
• Ability to move quickly and deliver accurate work at scale.
• Strong Excel/Sheets skills and data comfort.
• Excellent organizational discipline and ownership of tasks.

Responsibilities

• Build and launch campaigns, ad sets, and ads to spec on schedule.
• Upload and organize creative assets and ensure platform specs.
• Own naming conventions, UTM tags, and campaign taxonomy for clean reporting.
• Run pre-launch QA for targeting, budgets, bids, and tracking.
• Pull, format, and review performance reports daily/weekly.

Skills

Attention to detail

Execution speed

Spreadsheet proficiency

Ownership & organization

Data-driven mindset

Pattern recognition

Written communication

Job description

Carpe is seeking a Performance Marketing Analyst to be the execution and quality-control backbone of our paid media program in Durham, NC. You will work directly under our Director of Paid Social, supporting media buying across Meta, TikTok, YouTube, Snapchat, and AppLovin.

This is an extreme-ownership, high-execution role. You will handle campaign builds, QA, and reporting, ensuring every asset is correct before spend. Your work shows up in the numbers and drives continuous optimization.