Paid Media Manager — Data-Driven Campaigns & Growth

Socially Powerful; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

14 days vacation

Birthday day off

Health, dental and vision insurance

401(k) Retirement Plan

Job summary

Socially Powerful, a global social-first marketing agency, is seeking a Paid Account Manager to lead paid media campaigns for US-based clients. You will plan, launch, manage, and optimize across Meta, TikTok, Google Ads, LinkedIn, YouTube, and more, owning reporting and budget stewardship.

Collaborating with Creative, Influencer, and Client Services teams, you’ll translate performance data into strategic recommendations, maintain six-figure monthly budgets, and contribute to cutting-edge paid

Qualifications

• 3+ years' experience managing paid media campaigns within an agency or fast-paced in-house environment.
• Hands-on expertise across Meta, TikTok, Google Ads, LinkedIn Campaign Manager, GA4, and reporting platforms such as Data Studio.
• Proven experience managing multiple client accounts and six-figure monthly advertising budgets, with ROAS, CPA, CAC, CTR, CPM, and conversion rate optimisation.
• Strong analytical, communication, and stakeholder management skills; translate data into actionable insights.
• Highly organised with excellent project management skills in a fast-paced, entrepreneurial environment.
• Experience with influencer whitelisting, creator licensing, paid amplification strategies, attribution platforms, and advanced tracking is desirable.
• Relevant platform certifications (Meta Blueprint, TikTok, or Pinterest) and experience in a social-first agency environment are advantageous.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta, TikTok, LinkedIn, YouTube, and other platforms.
• Monitor performance, budgets, audience targeting, and testing strategies; implement optimisations.
• Manage client enquiries and account requirements; deliver strategic recommendations and support relationships.
• Produce campaign reports and analyses; use data to identify opportunities and inform strategy.
• Collaborate with Creative, Influencer Marketing, and Client Services teams on integrated campaigns and ad creative.
• Contribute to testing frameworks, process improvements, and industry-trend updates.

Skills

Paid media management

Analytical thinking

Campaign optimization

Stakeholder management

Communication

Project management

Meta Blueprint

TikTok Certification

Pinterest Certification

Influencer whitelisting

GA4

Data Studio

Meta Ads Manager

TikTok Ads

Google Ads

LinkedIn Campaign Manager

YouTube Ads

Tools

GA4

Data Studio

Meta Ads Manager

TikTok Ads

Google Ads

LinkedIn Campaign Manager

YouTube Ads

Job description

Socially Powerful, a global social-first marketing agency, is seeking a Paid Account Manager to lead paid media campaigns for US-based clients. You will plan, launch, manage, and optimize across Meta, TikTok, Google Ads, LinkedIn, YouTube, and more, owning reporting and budget stewardship.

Collaborating with Creative, Influencer, and Client Services teams, you’ll translate performance data into strategic recommendations, maintain six-figure monthly budgets, and contribute to cutting-edge paid