Performance Marketing Analyst: Master Campaign QA & Growth

Carpe; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Carpe in Durham, NC is seeking a Performance Marketing Analyst to be the execution and quality-control backbone of our paid media program. You will support media buying across Meta, TikTok, YouTube, Snapchat, and AppLovin, ensuring assets are correctly named, built to spec, and launched without errors.

You will own naming conventions, tracking parameters, and reporting, partnering with the Director of Paid Social to maintain clean data, drive optimization, and scale campaigns with extreme

Qualifications

• Relentless attention to detail and high-precision work
• Excellent execution speed and ability to close loops quickly
• Strong spreadsheet skills including pivots and lookups
• Extreme ownership and organization across multiple channels
• Hands-on experience with paid media tools and data
• Familiarity with attribution platforms is a plus

Responsibilities

• Build, launch, and optimize campaigns, ad sets, and ads to specification
• Validate assets meet platform specs and naming conventions
• Own tracking parameters and campaign taxonomy for clean reporting
• Pre-launch QA on targeting, budgets, bid strategy, placements, and pages
• Maintain reporting dashboards and flag anomalies with context
• Collaborate with Creative Team to ensure proper formats and creative delivery
• Assist Director of Paid Social by handling recurring, detail-heavy tasks

Skills

Relentless attention to detail

Execution speed

Spreadsheet competence

Extreme Ownership & Organization

Love DATA

Pattern recognition

Clear written communication

1-3 years paid media

Tools

Meta Ads Manager

Northbeam

Triple Whale

Creative analytics tools

AI tools

Job description

Carpe in Durham, NC is seeking a Performance Marketing Analyst to be the execution and quality-control backbone of our paid media program. You will support media buying across Meta, TikTok, YouTube, Snapchat, and AppLovin, ensuring assets are correctly named, built to spec, and launched without errors.

You will own naming conventions, tracking parameters, and reporting, partnering with the Director of Paid Social to maintain clean data, drive optimization, and scale campaigns with extreme