Performance Marketing Analyst - Hybrid & Data-Driven

SECU Maryland Opens Doors; Linthicum (MD); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, dental

401(k) with company match

Paid time off

Job summary

SECU is seeking a Performance Marketing Analyst in Maryland to evaluate marketing performance across paid media, email, SEO/SEM, and digital campaigns. You will partner with marketing, digital, product, and BI teams to analyze results and provide clear recommendations that drive member growth and ROI.

You will build dashboards, conduct A/B testing, and contribute to multi‑touch attribution and measurement efforts, while adhering to regulatory requirements and data governance standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, or relevant field required.
• 3–5 years in marketing analytics, digital analytics, or performance marketing.
• Experience with Google Ads, Meta, and email platforms.
• Strong proficiency in Excel/Google Sheets, SQL, and data visualization tools.
• Solid understanding of marketing KPIs and funnel metrics.

Responsibilities

• Analyze performance across paid media, email, SEO/SEM, and digital campaigns.
• Develop and maintain dashboards to track KPIs such as CPA, ROAS, conversion rates, and member growth.
• Provide actionable recommendations to optimize campaigns in-flight and post-campaign.
• Translate complex datasets into clear, compelling insights for non-technical stakeholders.
• Contribute to multi-touch attribution models and marketing mix insights.
• Build executive-ready reports and present findings to marketing leadership.

Skills

Analytical thinking

Communication skills

Business acumen

Organization skills

Self-accountability

Independent work

Collaboration

Education

Bachelor’s degree in Marketing, Communications, or relevant field

Tools

Excel/Google Sheets

SQL

Tableau

Power BI

Job description

SECU is seeking a Performance Marketing Analyst in Maryland to evaluate marketing performance across paid media, email, SEO/SEM, and digital campaigns. You will partner with marketing, digital, product, and BI teams to analyze results and provide clear recommendations that drive member growth and ROI.

You will build dashboards, conduct A/B testing, and contribute to multi‑touch attribution and measurement efforts, while adhering to regulatory requirements and data governance standards.