Ad Operations Specialist

CarGurus LLC; Boston (MA); Hybrid; USD 83,000 - 103,000; Full time

Benefits offered by this job

Daily free lunch

New car discount

Commuting cost coverage

Job summary

CarGurus LLC in Boston is hiring an Ad Operations Specialist to support day-to-day operations and optimization of our advertising platforms. You will be responsible for building accurate reports, monitoring campaigns, and collaborating with Product, Engineering, and Sales to drive performance.

Ideal candidates have 2+ years in ad operations and a strong analytical mindset, with experience in reporting, troubleshooting, and cross-functional teamwork.

Qualifications

• 2+ years of experience in ad operations, digital advertising, or related fields.
• Experience with multiple ad platforms and measurement platforms.
• Strong understanding of trafficking, targeting, tracking, and reporting metrics.
• Experience building or maintaining reports, dashboards, or automation using spreadsheets or BI tools (SQL or similar).

Responsibilities

• Build, maintain, and automate recurring reports that provide visibility into ad performance, delivery, revenue, and trends.
• Create templates, dashboards, and tools that give teams reliable insights and reduce manual work.
• Monitor campaign delivery and platform performance, identify unusual patterns early, and address issues.
• Investigate and resolve ad-serving, tracking, and platform issues, documenting findings and escalating when appropriate.
• Analyze campaign performance, yield, and revenue opportunities, and provide actionable recommendations.
• Traffic, QA, and launch test campaigns across ad-serving and measurement platforms.
• Support Sales with forecasting, performance insights, and contract materials.
• Collaborate with Product and Engineering to develop and launch new advertising products.
• Investigate deep-linking issues to ensure correct dealer and vehicle pages.
• Identify recurring operational challenges and propose improvements.

Skills

Analytical thinking

Data-driven decision making

Experimentation / optimization

Tools

Google Ad Manager

Meta Business Manager

Google Campaign Manager

DoubleVerify

SSPs

DMPs

Job description

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

We are looking for an Ad Operations Specialist to support the day-to-day operation and optimization of CarGurus’ advertising platforms and campaigns. This role combines campaign execution, reporting, troubleshooting, analysis, and cross-functional collaboration with Product, Engineering, and Sales. The ideal candidate is detail-oriented, analytically minded, and comfortable working across both technical and business-focused workflows.

What you’ll do

• Build, maintain, and automate accurate, timely recurring reports that provide visibility into ad performance, delivery, revenue, and business trends.
• Create custom reports, templates, dashboards, and other tools that give teams reliable, accessible insights and reduce manual work.
• Monitor campaign delivery and advertising platform performance, identify unusual patterns early, and address issues before they affect results.
• Investigate and resolve ad-serving, tracking, and platform issues, documenting findings and escalating when appropriate to minimize disruption and maintain strong service levels.
• Analyze campaign performance, yield, and revenue opportunities, and provide actionable recommendations that support better business decisions.
• Traffic, QA, and launch test campaigns across ad-serving and measurement platforms, ensuring campaigns are accurate and perform as expected.
• Support Sales with timely, accurate campaign forecasting, performance insights, and contract-related materials.
• Partner with Product and Engineering to develop, test, troubleshoot, and launch new advertising products and features with dependable operational support.
• Investigate deep-linking issues and help ensure users reach the correct dealer and vehicle pages.
• Identify recurring operational challenges, recommend practical solutions, and support improvements to product quality, platform performance, and team workflows.

What you’ll bring

• 2+ years of experience in ad operations, digital advertising, campaign management, marketing technology, or a related field.
• Experience working with one or more advertising and measurement platforms, such as Google Ad Manager, Meta Business Manager, Google Campaign Manager, DoubleVerify, SSPs, or DMPs.
• A strong understanding of digital advertising concepts, including campaign setup, trafficking, targeting, tracking, delivery, pacing, and performance measurement.
• Strong analytical and problem-solving skills, with the ability to investigate issues, identify root causes, and translate data into clear recommendations and practical actions.
• Experience building or maintaining reports, dashboards, templates, or workflow automations using spreadsheets, business intelligence tools, SQL, or similar technologies.
• Strong attention to detail and a high standard for accurate reporting, campaign quality, operational follow-through, and clear documentation.
• Ability to manage multiple priorities, meet deadlines, and communicate clearly so partners receive reliable, responsive operational support.
• Comfortable collaborating with Product, Engineering, Sales, and other cross-functional teams in a fast-paced environment.
• Experience with ad-serving logic, prioritization, or yield optimization is a plus.
• Experience troubleshooting URLs, redirects, deep links, or other web-based user journeys is a plus.

Position Pay Range

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

$83,000—$103,000 USD

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid