Performance Marketer(Remote)

Ojas Softech; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Ojas Softech is seeking a results-driven digital marketing specialist to design and manage high-performing creative assets for Google Performance Max and Meta Ads campaigns. You will drive app installs and in-app purchases while maintaining CAC efficiency and strong ROAS.

You will collaborate with product, creative, SEO, and content teams to ensure messaging aligns with performance goals, analyze trends, and provide leadership with actionable insights for optimization, expansion, and scale.

Qualifications

• Experience in B2C apps and subscription models.
• Knowledge of CAC, ROAS, and LTV and cohort analysis.
• Ability to collaborate with cross-functional teams to align messaging with performance goals.

Responsibilities

• Ideate, develop, and optimize high-performing ad creatives for Google Performance Max campaigns.
• Drive mobile app installs and in-app purchases as primary objectives.
• Optimize campaigns with focus on CAC efficiency and ROAS.
• Create campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.
• Manage high-budget campaigns with efficient budget allocation and strong ROI.
• Collaborate with creative, product, SEO, and content teams to align messaging.
• Analyze creative and data trends and share actionable insights with leadership.

Skills

PMax ads experience

Data-driven decisions

Multilingual content

Tools

Google Ads

Meta Ads

App marketing platforms

Job description

Role & responsibilities

• Ideate, develop, and make high-performing ad creatives (images, headlines, and descriptions) for Google Performance Max (PMax) campaigns.
• Drive mobile app installs and in-app purchases as the primary campaign objectives.
• Strong working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC efficient.
• Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.

• Manage and optimize high-budget performance marketing campaigns, ensuring efficient budget allocation and strong ROI.
• Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.
• Analyze creative and data trends and share actionable insights with leadership.

Preferred candidate profile

• Experience in B2C businesses is preferred, particularly in app-based consumer products and subscription-driven models.

• Proven track record of creating ads for Google Performance Max (PMax) that drove app installs and in-app purchases.
• Demonstrated CAC reduction through creative testing and optimization.

• Strong knowledge of ROAS, CAC, LTV, and cohort-level analysis.
• Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.
• Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
• Experience marketing apps in astrology, spirituality, or wellness is a strong plus.