Performance Marketing Executive

Keyideas Infotech; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Work From Home

Job summary

Keyideas Infotech is seeking a performance-driven digital marketing specialist in the United States to optimize Google Ads and Meta Ads campaigns, including Shopping and Performance Max. You will implement and monitor GA4, GTM, and Pixel tracking, and drive conversion improvements through analytics-driven bidding decisions.

The role focuses on audience segmentation, A/B testing, and funnel optimization to boost LTV and overall marketing performance.

Qualifications

• Experience optimizing Google and Meta ads campaigns.
• Proficient in GA4, GTM and pixel tracking.
• Strong ability to segment audiences and run A/B tests.
• Experience with LTV analysis and funnel optimization.

Responsibilities

• Optimize Google Ads and Meta Ads campaigns for ROAS.
• Manage Shopping and Performance Max campaigns.
• Set up and maintain GA4, GTM and Pixel implementations.
• Analyze conversion data and attribution to inform bidding.
• Allocate budgets and tune bidding strategies.

Skills

Audience segmentation

A/B testing

LTV analysis

Funnel optimization

Campaign analytics

Tools

Google Ads Editor

Looker Studio

GA4

GTM

Meta Pixel

CAPI

Google Merchant Center

Job description

• * Google Ads and Meta Ads campaign optimization
• * Search, Shopping and Performance Max
• * GA4, GTM, Meta Pixel and CAPI
• * Ecommerce conversion tracking and attribution
• * ROAS, CPA and CAC optimization
• * Budget allocation and bidding strategies

Required Candidate profile

• Google Ads Editor and Looker Studio
• Google Merchant Center feed optimization
• Audience segmentation and A/B testing
• LTV analysis and funnel optimization
• Conversion tracking and campaign analytics

Perks and benefits

• Work From Home