Manager- Performance Marketing

AMP Digital Marketing; Home (KS); On-site; USD 90,000 - 120,000; Full time

Job summary

AMP Digital Marketing is seeking a passionate Digital Marketing lead to drive app growth and ecommerce campaigns. You will manage day-to-day campaigns across Google Ads, DV360, Facebook Ads, and affiliate networks to meet acquisition targets while optimizing CAC.

You will work with analytics tools like Branch.IO, Appsflyer, Google Analytics, and Segment, and you will analyse data to inform creative and media decisions, improving retention after M+1 and delivering measurable ROI.

Qualifications

• B. Tech degree; MBA would be a plus.
• 4-6 years of experience in digital marketing, media, ecommerce, FMCG industry.

Responsibilities

• Should have hands on experience on app growth and marketing, e-Commerce campaigns.
• Should manage end to end performance marketing campaigns on Google Ads, Facebook Ads and affiliate networks.
• Should meet the acquisition targets, optimise CAC and grow retention after M+1.
• Should have deep understanding of major marketing platforms and measurement analytics tools.

Skills

SEO

SEM

Online Advertising

Analytics

Digital Marketing

Social Media Marketing

Education

B.Tech

MBA (plus)

Tools

Google Ads

DV360

Facebook Ads

Google Merchant Center

Branch.IO

Appsflyer

Google Analytics

Segment

comScore

App Annie

SimilarWeb

Job description

About The Team:

Marketing is the demand generation function which grows the business by owning key metrics on users (acquisitionand retention) and carts (orders), while supporting AOV growth to drive overall GMV. The team is also the voice of the consumer and builds brand perception of the platform in the minds of our customers and other stakeholders.

Objective Of The Role:

We are looking for passionate, talented people to join our Marketing team. The incumbent will be looking at the day to day user growth, acquiring new users via Digital media. Manage and optimise campaigns, oversee external partners and agencies.

Roles And Responsibilities:

• Should have hands on experience on app growth and marketing, e-Commerce campaigns
• Should have deep understanding and knowledge of top marketing platforms like Google ads, DV360, FB ads, Google merchant centre
• Should have experience on measurement analytics tools like Branch.IO, Appsflyer and Google analytics, Segment
• Should have knowledge of data driven campaigns optimisation, integrating marketing data with Grofers data.
• Should have knowledge of comScore, app Annie and similar web
• Should manage end to end performance marketing campaigns on Google ads, Facebook ads and affiliate networks
• Should meet the acquisition targets, optimise CAC and grow retention after M+1
• Should manage ongoing digital media campaigns on day to day basis

Desired Skills And Abilities:

• B. Tech graduate (MBA will be a plus)
• Minimum 4-6 years of experience in digital marketing, media, ecommerce, FMCG industry
• Excellent oral and written communication skills

About the team:

Marketing is the demand generation function which grows the business by owning key metrics on users (acquisitionand retention) and carts (orders), while supporting AOV growth to drive overall GMV. The team is also the voice of the consumer and builds brand perception of the platform in the minds of our customers and other stakeholders.

Desired Skills And Abilities:

• B. Tech graduate (MBA will be a plus)
• Minimum 4-6 years of experience in digital marketing, media, ecommerce, FMCG industry
• Excellent oral and written communication skills

Desired Skills:

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Online Advertising
• Media Sales
• Analytics
• Digital Marketing
• Social Media Marketing (SMM)