Performance Marketer(Creative Strategist)Remote

Ojas Softech; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ojas Softech is seeking a performance marketing specialist to ideate and produce high-performing ad creatives for Google Performance Max campaigns, focusing on app installs and in-app purchases.

The role requires strong CAC, ROAS, and LTV analysis to guide creative decisions, and collaboration with creative, product, SEO, and content teams to align messaging with performance goals. Remote-friendly, self-driven.

Qualifications

• 37 years of performance marketing experience for B2C brands or digital platforms.
• Proven track record of creating ads for Google Performance Max that drove app installs and in-app purchases.
• Demonstrated CAC reduction through creative testing and optimization.
• Hands-on experience in creative ideation and ad making for performance campaigns.
• Strong knowledge of ROAS, CAC, and LTV, with cohort-level analysis.
• Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.
• Comfort building campaigns for a pan-India, multi-lingual audience (Hindi and regional languages).
• Experience marketing apps in astrology, spirituality, or wellness is a strong plus.
• Ability to work with astrologers, content, and product teams to turn astrology and AI offerings into high-converting campaign narratives.
• Self-driven and comfortable working remotely with clear communication and accountability.

Responsibilities

• Ideate, develop, and make high-performing ad creatives for Google Performance Max campaigns.
• Drive mobile app installs and in-app purchases as the primary campaign objectives.
• Strong working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC efficient.
• Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.
• Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.
• Analyze creative and data trends and share actionable insights with leadership.

Skills

Performance marketing

PMax ads

CAC reduction

ROAS analysis

LTV analysis

Creative ideation

Ad creation

App marketing

Multi-lingual campaigns

Job description

Role & responsibilities

• Ideate, develop, and make high-performing ad creatives (images, videos, headlines, and descriptions) for Google Performance Max (PMax) campaigns.
• Drive mobile app installs and in-app purchases as the primary campaign objectives.
• Strong working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC efficient.
• Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.
• Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.
• Analyze creative and data trends and share actionable insights with leadership.

Preferred candidate profile

• 37 years of performance marketing experience for B2C brands or digital platforms.
• Proven track record of creating ads for Google Performance Max (PMax) that drove app installs and in-app purchases.
• Demonstrated CAC reduction through creative testing and optimization.
• Hands-on experience in creative ideation and ad making for performance campaigns.
• Strong knowledge of ROAS, CAC, LTV, and cohort-level analysis.
• Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.
• Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
• Experience marketing apps in astrology, spirituality, or wellness is a strong plus.
• Ability to work with astrologers, content, and product teams to turn astrology and AI offerings into high-converting campaign narratives.
• Self-driven and comfortable working remotely with clear communication and accountability.