Performance Marketer, Paid Growth (Consumer Apps)

Clera; San Francisco (CA); Remote; USD 90,000 - 150,000; Full time

Job summary

Clera is seeking a hands-on paid acquisition lead to own growth for a consumer apps startup, starting with a couples app ahead of a major launch. You will manage end-to-end growth across this app and future products, using Meta as the primary channel and TikTok as a secondary channel.

You’ll run campaigns in Meta Ads Manager and TikTok, produce rapid creative variants, and track performance with AppsFlyer, SKAdNetwork and PostHog.

Qualifications

• 1–5 years of hands-on paid acquisition experience for consumer apps.
• Experience managing real budgets in Meta Ads Manager or TikTok Ads.
• Strong ad writing skills including hooks and copy, with frequent creative tests.

Responsibilities

• Own campaigns in Meta Ads Manager and TikTok, including audiences, offers, budgets, and scaling decisions.
• Turn user-generated content into ads, brief creators, and produce many creative variants weekly using AI tools.
• Track performance beyond clicks using AppsFlyer, SKAdNetwork, and PostHog; optimize CPI and activation metrics.
• Assess tests within 24–48 hours and share a weekly performance report.
• Work toward a target of about $2 cost per install at scale for the November campaign.

Skills

Paid acquisition

Meta Ads Manager

TikTok Ads

Creative testing

Mobile attribution

Tools

AppsFlyer

SKAdNetwork

PostHog

SQL

Ads API

Job description

About the Role

Own paid acquisition for a consumer apps startup, starting with a couples app preparing for a major app launch campaign. You will manage growth end to end across this app and future products, with Meta as the primary channel and TikTok as a secondary channel.

What You\'ll Do

• Manage campaigns in Meta Ads Manager and TikTok, including audiences, offers, budgets, and decisions to pause or scale.




• Turn user-generated content into ads, brief creators, and produce a high volume of creative variants each week, using AI tools where helpful.




• Track performance beyond the click using AppsFlyer, SKAdNetwork, and PostHog, optimizing for cost per install and cost per activated couple.




• Assess each test within 24 to 48 hours and share a weekly performance report.




• Work toward a target of about $2 cost per install at scale for the November campaign.

What We\'re Looking For

• About 1 to 5 years of experience, with hands-on paid acquisition experience for consumer apps or app-install campaigns.




• Direct experience managing real budgets in Meta Ads Manager or TikTok Ads, and the ability to demonstrate campaign work.




• Strong ad writing skills, including creating hooks and copy, plus experience running frequent creative tests and briefing creators.




• Comfort with mobile attribution and performance analysis, including CPI and downstream activation metrics.




• Familiarity with AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.




• Experience building or growing a project of your own is a plus.

Location

On-site in San Francisco, California, or remote within the United States. Palo Alto is also listed as an available location.