Performance Marketer

Endo Health, Inc.; United States; On-site; USD 55,000 - 117,000; Part time

Job summary

Glow is seeking a part-time, remote Performance Marketer to own paid user acquisition across Meta, TikTok, and Apple Search Ads. You’ll set up trustworthy attribution, decide what to scale, and brief creative on data-driven insights to drive profitable installs from day one.

You will work directly with the founder and marketing team to ensure sustainable growth, turning paid spend into measurable, profitable installs at scale for a hard-paywall health app.

Qualifications

• Experience running paid UA campaigns for subscription mobile apps.
• Strong grasp of ROAS and attribution accuracy.
• Ability to read data honestly and make scaling decisions quickly.

Responsibilities

• Own paid acquisition across Meta, TikTok, and Apple Search Ads.
• Set up and trust attribution (AppsFlyer) and reconcile with revenue.
• Scale high-ROI channels and cut underperformers swiftly.

Skills

Paid user acquisition

Meta Ads

TikTok Ads

Apple Search Ads

Tools

AppsFlyer

Job description

\"Turn paid spend into profitable installs for a hard-paywall health app.\"

Glow is a voice AI coach helping Gen Z women lose weight through daily conversations and personalized meal plans, built by an actual medical doctor. We're backed by a16z speedrun, General Catalyst, and the founders of 23andMe, MyFitnessPal, and Spring Health. We crossed 7-figure ARR profitably, passed 200M+ organic TikTok views, and helped users lose 14,000+ kg.

We're scaling paid acquisition and need a Performance Marketer who has done this in subscription mobile apps before: someone who can read attribution honestly, find the channels that pay back, and scale them without lighting money on fire. This is a part-time, remote role.

The Role

You’ll own paid user acquisition across Meta, TikTok, and Apple Search Ads. You’ll stand up the measurement you trust, decide what to scale and what to kill, and brief creative on what the data says to make next.

Glow is a hard-paywall app, so D0 revenue is real revenue and ROAS is measurable from day zero. You’ll work directly with the founder and the marketing team, and you’ll own the number: profitable installs at scale.

You will:

• Own paid acquisition across Meta, TikTok, and Apple Search Ads
• Set up and trust attribution (AppsFlyer), and reconcile it against real revenue
• Scale what pays back and kill what does not, fast