Performance Marketing

Rozgoo

United States

Hybrid

USD 8,400 - 13,000

Full time

14 days+

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Benefits offered by this job

Growth opportunities

Job summary

AstroShubh is a technology-driven astrology platform delivering personalized astrology, Vastu, and spiritual guidance services. We are seeking a results-oriented Performance Marketing professional to drive paid campaigns across Meta, Google, YouTube, and other channels.

You will own planning, execution, optimization, and reporting, with a strong focus on ROAS, CPL, CAC, and funnel performance. Hybrid remote work is available with collaboration across teams to scale campaigns and revenue.

Qualifications

2+ years of hands-on experience in Performance Marketing.
Strong expertise in Meta Ads Manager and Google Ads.
Experience managing monthly ad spends of ₹1 lakh+.
Strong understanding of funnels, attribution, tracking, and analytics.
Ability to analyze data and optimize campaigns based on performance.
Experience with lead generation and e-commerce campaigns.
Excellent communication and reporting skills.

Responsibilities

Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other channels.
Manage daily campaign budgets and ensure profitable ROAS.
Build and optimize sales funnels for lead generation and direct conversions.
Conduct audience research, targeting, retargeting, and lookalike audiences.
Analyze campaign performance and generate actionable insights.
Coordinate with creative teams for ad copies, creatives, videos, and landing pages.
Perform A/B testing on creatives, audiences, landing pages, and offers.
Track and report KPIs including CPL, CAC, ROAS, conversion rate, and revenue.

Skills

Performance Marketing

Meta Ads Manager

Google Ads

Campaign Analytics

Lead Gen

E-commerce Campaigns

Communication & Reporting

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

Job description

Location: Remote / Gurgaon (Hybrid)

Company: AstroShubh

About Us

AstroShubh is a technology-driven astrology platform with expert astrologers to provide personalized astrology, Vastu, and spiritual guidance services.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube) YouTube Advertising Other performance channels as required
Manage daily campaign budgets and ensure profitable ROAS.
Build and optimize sales funnels for lead generation and direct conversions.
Conduct audience research, targeting, retargeting, and lookalike audience creation.
Analyze campaign performance and generate actionable insights.
Coordinate with creative teams for ad copies, creatives, videos, and landing pages.
Perform A/B testing on creatives, audiences, landing pages, and offers.
Track and report KPIs including: CPL (Cost Per Lead) CAC (Customer Acquisition Cost) ROAS (Return on Ad Spend) Conversion Rate Revenue Generated
Set up and manage: Meta Pixel Google Analytics 4 Google Tag Manager Conversion APIs Event Tracking

Required Skills

2+ years of hands-on experience in Performance Marketing.
Strong expertise in Meta Ads Manager and Google Ads.
Experience managing monthly ad spends of ₹1 lakh+.
Strong understanding of funnels, attribution, tracking, and analytics.
Ability to analyze data and optimize campaigns based on performance.
Experience with lead generation and e-commerce campaigns.
Excellent communication and reporting skills.

Preferred Qualifications

Experience in Astrology, Spirituality, Education, Coaching, Healthcare, or D2C brands.
Familiarity with CRM tools, WhatsApp automation, and marketing automation platforms.
Experience scaling campaigns from ₹1 lakh to ₹10 lakh+ monthly spend.

Key Performance Indicators (KPIs)