Performance Intelligence Strategist — Marketing Analytics

General Motors Company; Warren (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

General Motors Company seeks a Performance Intelligence Strategist to blend strategy, analytics, and storytelling for GM Marketing. You will lead complex analyses, connect marketing to business outcomes, and influence leadership with evidence-based narratives.

Role requires hands-on Excel mastery, dashboard familiarity, and collaboration across Marketing, Finance, Data Science, and Agencies to drive investment decisions and improve performance.

Qualifications

• Bachelor's degree required.
• 5+ years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, or related fields.
• Ability to lead complex analyses and translate findings into strategic recommendations.
• Advanced Excel capabilities and data manipulation skills.
• Experience using dashboards and visualization tools with source data.
• Strong analytical problem-solving and multi-level root-cause analysis.
• Familiarity with paid media, SEO, CRM, and funnel optimization.

Responsibilities

• Integrate marketing data with business metrics to produce a connected view of performance.
• Lead complex analyses and translate results into executive-ready narratives.
• Build models and frameworks for scenario planning and investment decisions.
• Develop presentations and decision frameworks for senior leaders and cross-functional teams.

Skills

Excel proficiency

Data storytelling

Marketing analytics

Root-cause analysis

Dashboarding

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree

Tools

Dashboards/Visualization tools

Job description

General Motors Company seeks a Performance Intelligence Strategist to blend strategy, analytics, and storytelling for GM Marketing. You will lead complex analyses, connect marketing to business outcomes, and influence leadership with evidence-based narratives.

Role requires hands-on Excel mastery, dashboard familiarity, and collaboration across Marketing, Finance, Data Science, and Agencies to drive investment decisions and improve performance.