Performance Intelligence Marketing Strategist

General Motors Company

United States

Remote

USD 106,000 - 141,000

Full time

5 days ago

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Job summary

General Motors Company seeks a Performance Intelligence Strategist to blend strategy, analytics, and storytelling for GM Marketing. You will lead complex analyses, translate findings into clear insights for marketing leaders and cross-functional partners, and influence decisions with evidence-based narratives.

You will build models, diagnose performance across paid media, website, inventory, and pricing, and develop executive-ready presentations.

Qualifications

Bachelor’s degree required.
5+ years in marketing strategy, performance analytics or related field.
Lead complex analyses hands-on with Excel or similar tools.
Advanced Excel capabilities and data manipulation skills.
Experience using dashboards and visualization tools.
Strong analytical problem-solving and root-cause analysis.
Knowledge of paid media, SEO, CRM, and funnel optimization.
Excellent written, verbal and data storytelling skills; able to influence leaders.

Responsibilities

Integrate media, marketing, inventory, pricing, and demand data to view GM’s marketing performance.
Interrogate data by channel, campaign, audience, geography, funnel stage, and time period.
Conduct root-cause analyses to explain drivers, risks, and opportunities.
Build models to support scenario planning, forecasting, and investment decisions.
Translate analyses into concise executive narratives and recommendations.