Sr. Creative Strategist

BMG360; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

BMG360 is seeking a Sr. Creative Strategist to craft high-performing, social-first creative for direct-to-consumer and e-commerce brands. You will blend creative strategy, paid-social insights, and light production to shape concepts that convert across Meta, TikTok, YouTube, and Google Demand Gen.

You will research, ideate, script, and build briefs guiding editors, UGC creators, and designers, ensuring concepts ladder up to performance goals and learnings feed future campaigns.

Qualifications

• 3-5 years of paid social creative strategy experience.
• Strong understanding of Meta, TikTok, and YouTube ad creative best practices.
• Identify high-performing hooks, story structures, and value propositions.
• Evaluate creative performance using basic analytics.
• Think conceptually and creatively; must be a creative thinker.
• Excellent communication and presentation skills.
• Manage multiple projects independently and collaboratively.
• Bonus: experience with UGC workflows, agency experience, videography or motion graphics.

Responsibilities

• Develop short-form, direct-response creative concepts for paid social.
• Write clear briefs for editors, designers, and UGC creators.
• Brainstorm campaign ideas, messaging angles, and tests.
• Conduct competitive analysis, trend mapping, and audience research.
• Inform messaging frameworks and creative directions with consumer insights.
• Collaborate with designers, editors, and media buyers to align with performance goals.
• Participate in creative reviews and suggest optimization opportunities.
• Assist in sourcing UGC creators and manage simple shoots when needed.

Skills

Paid social strategy

Creative thinking

Analytical thinking

Communication

Project management

Collaboration

Video editing (basic)

Tools

Adobe Premiere

Photoshop

Motion editing

Job description

Position Overview

We are seeking a curious, driven Sr. Creative Strategist to support the development of high-performing, social-first creative for our portfolio of direct-to-consumer and e-commerce brands. This role blends creative strategy, paid-social insights, and light hands-on production to help shape concepts that convert across Meta, TikTok, YouTube, Google Demand Gen, and more.

You’ll help research, ideate, script, and build briefs that guide designers, copywriters, User Generated Content (UGC) creators, and editors, ensuring every concept ladders up to performance goals. If you understand what makes people stop scrolling, why they buy, and how creative is the new targeting, you’ll thrive here.

Key Responsibilities

Creative Strategy & Concepting

• Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles).
• Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams.
• Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests.

Research & Insights

• Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities.
• Analyze consumer behavior patterns to inform messaging frameworks and creative directions.
• Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels.

Messaging & Narrative Development

• Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives.
• Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes.

Cross-Functional Collaboration

• Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives.
• Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches.

Performance Optimization

• Participate in creative reviews using data to understand what’s performing and why.
• Recommend iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns.
• Support in tracking asset performance and codifying learnings into future creative strategies.

Production & Execution (As Needed)

• Assist in sourcing and managing UGC creators, influencers, and third-party production partners.
• Help with simple shoots of client products (unboxings, demos, tabletop).
• Ingest footage, organize assets, and collaborate with editors to ensure high-quality, on-brand deliverables.

Requirements

• 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing.
• Strong understanding of Meta, TikTok, and YouTube ad creative best practices.
• Ability to identify high-performing hooks, story structures, and value propositions.
• Comfortable evaluating creative performance using high-level analytics.
• Proven ability to think conceptually and creatively MUST be a creative thinker.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and work both independently and collaboratively.
• Bonus:
• Experience with Adobe Premiere, Photoshop, or simple motion editing
• Experience working at a creative, media, or performance agency
• Familiarity with UGC workflows, creator sourcing, or production
• Experience in videography or motion graphics is a plus

About Us

Compensation is commensurate with experience.

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.

Why BMG360?

BMG360 has been a leader in the industry since 2003, and we are growing exponentially. This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.