Performance-Driven Digital Marketing Strategist

Tec; Jackson (MS); On-site; USD 55,000 - 90,000; Full time

Job summary

TEC is seeking a Digital Marketing Strategist to develop and optimize marketing across digital channels. The role connects paid media, audiences, web, email, automation, and ordering journeys to improve customer acquisition.

Responsibilities include campaign management across Google/Meta Ads, copywriting, performance analysis, and audience strategy. The position emphasizes data-driven optimization and collaboration with design and analytics teams.

Qualifications

• Bachelor's degree preferred; equivalent professional experience may be considered.
• Three years of digital marketing experience preferred.
• Strong writing, editing, and proofreading skills across multiple platforms.

Responsibilities

• Builds, launches, manages, and optimizes paid advertising campaigns across Google Ads and Meta Ads.
• Writes and adapts digital campaign copy for paid media and landing pages.
• Analyzes campaign performance, budgets, creative, and conversion paths; suggests improvements.
• Develops audience strategies using first-party data and platform audiences to improve targeting and remarketing.
• Collaborates with the Integrated Marketing Designer to test creative based on objectives and data.
• Monitors KPIs such as traffic, leads, and conversions; ensures data accuracy and tracking.
• Keeps up to date with changes in digital advertising, analytics, privacy, and automation.

Skills

Digital marketing

Paid ads

Campaign analysis

Audience strategy

Copywriting

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Ads

Meta Ads

HubSpot

Job description

TEC is seeking a Digital Marketing Strategist to develop and optimize marketing across digital channels. The role connects paid media, audiences, web, email, automation, and ordering journeys to improve customer acquisition.

Responsibilities include campaign management across Google/Meta Ads, copywriting, performance analysis, and audience strategy. The position emphasizes data-driven optimization and collaboration with design and analytics teams.