Digital Marketing Strategist: Paid Ads & Analytics

TMS America Inc.; Los Angeles (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

TMS America Inc. in Los Angeles is seeking a hands-on Digital Marketing Specialist to lead paid search, paid social, and display campaigns. You will drive awareness and conversion, collaborating with external agencies, influencers, and cross‑functional teams.

You will analyze web analytics data with Google Analytics to optimize user journeys, coordinate with e‑commerce to align promos, and prepare monthly performance reports for executive leadership in the U.S. and Japan.

Qualifications

• 3–5 years of hands-on experience managing digital marketing campaigns in consumer goods or retail.
• Professional English communication skills for agency management and copywriting.
• Advanced knowledge of platform advertising tools: Meta Ads Manager and Google Ads.
• Proficiency in Google Analytics and data visualization tools for campaign analysis.

Responsibilities

• Develop and run digital marketing campaigns across paid search, social, and display networks.
• Coordinate product launches with external agencies, influencers, and internal teams.
• Analyze web traffic and user behavior with Google Analytics to optimize journeys.
• Collaborate with e-commerce to align promotions and storefront visibility.
• Prepare monthly marketing performance reports for US and Japan leadership.

Skills

Campaign management

Digital marketing

English communication

Agency coordination

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

Google Analytics

Tableau/Power BI

Job description

TMS America Inc. in Los Angeles is seeking a hands-on Digital Marketing Specialist to lead paid search, paid social, and display campaigns. You will drive awareness and conversion, collaborating with external agencies, influencers, and cross‑functional teams.

You will analyze web analytics data with Google Analytics to optimize user journeys, coordinate with e‑commerce to align promos, and prepare monthly performance reports for executive leadership in the U.S. and Japan.