Digital Strategy Lead: Revenue & Campaign Optimization

TEGNA, Inc.; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical plans

Dental & vision coverage

Fertility, surrogacy & adoption help

Disability & life insurance

401(k) with company match

Job summary

TEGNA, Inc. is seeking a Digital Strategist to assist and strategize with key sales staff to build digital solutions.

The role focuses on revenue generation through pre-sales strategy, efficient campaign execution, and optimization of digital media campaigns in partnership with Account Managers and Digital Fulfillment Specialists. The candidate will work closely with sales leaders to deliver client results, identify new revenue opportunities, and monitor campaigns for optimization across digital

Qualifications

• Experience building digital solutions for clients across multiple channels.
• Ability to strategize with sales teams to drive revenue.
• Proven track record of revenue generation through digital campaigns.

Responsibilities

• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
• Partner with the Account Executives to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences that would be receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Assist in quarterly business reviews and execute strategic key digital accounts reviews.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.

Skills

Digital advertising

Campaign optimization

Sales collaboration

Data analytics

Job description

TEGNA, Inc. is seeking a Digital Strategist to assist and strategize with key sales staff to build digital solutions.

The role focuses on revenue generation through pre-sales strategy, efficient campaign execution, and optimization of digital media campaigns in partnership with Account Managers and Digital Fulfillment Specialists. The candidate will work closely with sales leaders to deliver client results, identify new revenue opportunities, and monitor campaigns for optimization across digital