Performance Data Analyst: Loyalty & App Growth

Fanatics Commerce; New York (NY); On-site; USD 115,000 - 172,000; Full time

Job summary

Fanatics Commerce in New York is seeking a Performance Analyst III to support Fanatics ONE Loyalty and FanaticsApp. Reporting to the Data Analytics Manager, you will gather and analyze data across loyalty and app engagement, identifying trends, and providing actionable insights to inform strategies that drive member engagement, retention, and revenue.

This role focuses on building dashboards, monitoring KPIs such as FanCash earn/burn, tier progression, and DAU/MAU, and collaborating with

Qualifications

• Bachelor’s degree in Business Analytics, Data Science, Economics, or a related field.
• 4+ years of experience in data analysis, customer analytics, or related areas, preferably within loyalty programs, mobile app/product analytics, or the sports, betting, or technology industry.
• Strong analytical skills with experience in data collection, analysis, and visualization tools (e.g., Sigma, Excel, SQL).
• Exceptional attention to detail and the ability to work with large datasets while ensuring accuracy.
• A self-starter mindset with a proven ability to learn quickly and adapt to changing priorities.

Responsibilities

• Collect, clean, and organize large datasets from Fanatics ONE (Loyalty) and FanaticsApp to support engagement, retention, and revenue analysis.
• Develop and maintain reporting dashboards to track performance metrics, including member engagement, FanCash earn/burn, tier progression, app DAU/MAU, retention/churn, and other KPIs across user segments.
• Conduct ad hoc analyses to support strategic decision-making and uncover opportunities for growth and efficiency across the loyalty and app ecosystems.
• Collaborate closely with the Sr. Performance Analyst, the Performance team, and key business stakeholders across Loyalty, App Product, and Marketing to provide the foundational data needed for strategic insights and initiatives.
• Identify and communicate key trends, anomalies, and opportunities in engagement and loyalty performance metrics to stakeholders.
• Partner with cross-functional teams (Product, Engineering, Marketing, Data Engineering) to ensure alignment and accuracy in data and reporting.
• Continuously optimize data processes and reporting workflows to enhance efficiency and scalability.

Skills

SQL

Excel

Data analysis

KPI tracking

Education

Bachelor's degree in Business Analytics, Data Science, Economics, or related field

Tools

Sigma

DBT

Snowflake

Job description

Fanatics Commerce in New York is seeking a Performance Analyst III to support Fanatics ONE Loyalty and FanaticsApp. Reporting to the Data Analytics Manager, you will gather and analyze data across loyalty and app engagement, identifying trends, and providing actionable insights to inform strategies that drive member engagement, retention, and revenue.

This role focuses on building dashboards, monitoring KPIs such as FanCash earn/burn, tier progression, and DAU/MAU, and collaborating with