Loyalty Platform Lead — ONE Growth & Personalization

Fanatics Inc.; New York, Northern (NY, KY); Hybrid; USD 140,000 - 170,000; Full time

Job summary

Fanatics Inc. is seeking a Senior Product Manager for Loyalty to shape and scale the Fanatics ONE ecosystem across Fanatics Commerce, Collectibles, and Betting & Gaming.

You will own the loyalty platform, FanCash, and cross‑ecosystem engagement, driving customer value through data‑driven decisions and strong engineering collaboration. You will lead strategy, platform architecture, and cross‑functional alignment with Marketing, Data, and Ops to deliver unified fan experiences and measurable

Qualifications

• 5+ years of product management experience in loyalty or consumer ecosystems.
• Strong technical fluency with APIs, data models, event triggers, and platform architecture.
• Experience building or scaling tiered loyalty programs and earn/burn mechanics.
• Ability to influence both technical teams and business stakeholders across units.

Responsibilities

• Define and refine the product strategy for Fanatics ONE Loyalty and FanCash earn/burn.
• Own the loyalty platform end-to-end including integrations and performance.
• Collaborate with Marketing, Ops, Strategy, Data, and Identity teams to embed loyalty into fan journeys.
• Lead cross-functional rituals to ensure alignment and momentum across stakeholders.
• Launch new loyalty experiences and partner integrations across digital and physical touchpoints.

Skills

Product management

Loyalty platforms

APIs

Data modeling

Education

Bachelor's degree in a relevant field

Tools

SQL

CRM systems

Job description

Fanatics Inc. is seeking a Senior Product Manager for Loyalty to shape and scale the Fanatics ONE ecosystem across Fanatics Commerce, Collectibles, and Betting & Gaming.

You will own the loyalty platform, FanCash, and cross‑ecosystem engagement, driving customer value through data‑driven decisions and strong engineering collaboration. You will lead strategy, platform architecture, and cross‑functional alignment with Marketing, Data, and Ops to deliver unified fan experiences and measurable