Product Analytics Lead — AI-Driven Marketplace Insights

Fanatics; New York (NY); On-site; USD 155,000 - 193,750; Full time

Job summary

Fanatics is hiring a Product Data Analyst III to join the Data & Analytics team supporting Fanatics Collect. This role focuses on product insights, experimentation, marketplace performance, and AI-enabled analytics workflows across the Collect experience.

You will partner with Product, Engineering, Design, Marketplace, Operations, Finance, and Analytics teams to understand customer behavior, optimize journeys, and improve engagement, conversion, retention, selling activity, vault usage, and

Qualifications

• Experience in product analytics, including funnel analysis, cohort analysis, feature evaluation, retention analysis, and user behavior insights.
• Ability to independently execute analytical projects from problem framing through recommendation, with stakeholder alignment.
• Experience with SQL and data warehouses like Snowflake.
• Experience with Amplitude, Sigma, or similar analytics/BI tools.
• Experience designing or evaluating A/B tests and experimentation.

Responsibilities

• Analyze product performance and user behavior across Fanatics Collect journeys, including browsing, buying, bidding, selling, vault onboarding, portfolio management, shipping, offers, conversion, and retention.
• Define success metrics, measurement frameworks, and evaluate impact of new features and experiments.
• Build and maintain dashboards and self-service analytics in Sigma and Amplitude to support decisions.
• Collaborate with data engineering to improve data pipelines and instrumentation.
• Use AI tools to accelerate insight generation and summarize trends for stakeholders.
• Translate complex data into actionable insights for technical and non-technical audiences.
• Support cross-functional stakeholders with data and reporting needs.

Skills

Product analytics

Funnel analysis

Cohort analysis

A/B testing

Data storytelling

Tools

SQL

Snowflake

Amplitude

Sigma

dbt

Job description

Fanatics is hiring a Product Data Analyst III to join the Data & Analytics team supporting Fanatics Collect. This role focuses on product insights, experimentation, marketplace performance, and AI-enabled analytics workflows across the Collect experience.

You will partner with Product, Engineering, Design, Marketplace, Operations, Finance, and Analytics teams to understand customer behavior, optimize journeys, and improve engagement, conversion, retention, selling activity, vault usage, and