Content Marketing Manager — Performance Ads Growth

AppLovin; Los Angeles (CA); On-site; USD 170,000 - 243,000; Full time

Benefits offered by this job

Equity eligible

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

Health Insurance

Job summary

AppLovin is seeking a skilled content creator for AppLovin Ads to own the advertiser content program from ideation to publishing and optimization. You will produce clear, compelling content that helps consumer advertisers launch and grow on AppLovin.

This role emphasizes rapid delivery, experimentation, and building a self-directed calendar. Familiarity with performance marketing content and adtech platforms is highly valued.

Qualifications

• Excellent writing ability to distill complex advertising topics into clear content.
• Ability to publish quickly and iterate with minimal edits.
• Self-direction to build a content calendar and execute independently.
• 3+ years of content writing for performance marketing or adtech (nice to have).

Responsibilities

• Own the advertiser content program end to end. Set the calendar, write pieces, decide where to distribute, publish, track performance, and iterate.
• Create content that accelerates consumer advertisers launching on AppLovin Ads. Determine topics, formats, and distribution.
• Ensure advertisers have the information they need to be successful on AppLovin Ads after launch. Build playbooks, tutorials, and guides.
• Create seasonal content campaigns around key advertiser moments like BFCM and Q1.
• Track performance and optimize content to drive advertiser launches and scaling on AppLovin.

Skills

Exceptional writer

Fast publisher

Self-directed

Performance marketing content

Tools

PostHog

Superset

Trino

Job description

AppLovin is seeking a skilled content creator for AppLovin Ads to own the advertiser content program from ideation to publishing and optimization. You will produce clear, compelling content that helps consumer advertisers launch and grow on AppLovin.

This role emphasizes rapid delivery, experimentation, and building a self-directed calendar. Familiarity with performance marketing content and adtech platforms is highly valued.