Content Marketing Lead for Performance Ads

AppLovin; Palo Alto (CA); On-site; USD 153,000 - 200,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Plan

Unlimited Discretionary Time Off

Paid holidays

Job summary

AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.

What you’ll do includes owning the advertiser content program end to end, creating content that resonates, and ensuring advertisers have guides and playbooks to succeed.

Qualifications

• You are an exceptional writer who distills complex ad topics clearly.
• You move fast and prefer publishing and iterating over perfection.
• You are self-directed and will build your own content playbook.
• Nice to have: 3+ years writing for performance marketing or adtech.

Responsibilities

• Own the advertiser content program end to end: calendar, pieces, distribution, publishing, performance tracking and iteration.
• Create content that accelerates consumer advertisers launching on AppLovin Ads.
• Provide advertisers with information needed for success and build playbooks, tutorials and guides.
• Create seasonal content campaigns around key moments like BFCM and Q1.
• Track what’s working and kill what isn’t to drive advertiser launches and scaling.

Skills

Content writing

Content strategy

Adtech familiarity

Video scripting

Tools

PostHog

Superset

Trino

Job description

AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.

What you’ll do includes owning the advertiser content program end to end, creating content that resonates, and ensuring advertisers have guides and playbooks to succeed.