Performance Creative Strategist: Audiences & Insights

YoungLA; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

YoungLA seeks a Creative Strategist, Audience & Insights, to lead creative strategy and testing for paid media and to support email and SMS messaging across YoungLA For Him and YoungLA For Her. They will determine who to talk to, what to say, and how to prove it works, turning research and performance data into test ideas.

Working with Performance Marketing, Lifecycle, Social, and Athletes/Creators, the strategist will connect customer insights to ads and messages, sharing learnings to scale

Qualifications

• 5+ years in creative strategy, performance creative, or growth marketing.
• Proven success in paid social, especially Meta and TikTok.
• Strong analytical skills and ability to turn data into recommendations.

Responsibilities

• Own the paid creative testing roadmap across YoungLA For Him and Her.
• Identify test opportunities in audiences, angles, hooks, and messaging.
• Collaborate with brand creative teams, designers, creators, and athletes.
• Write scripts and prompts for athlete/creator content used in paid media.
• Maintain a library of winning and losing concepts by audience and format.
• Partner with lifecycle, email, and SMS teams on messaging.

Skills

Creative Strategy

Performance Creative

Audience Strategy

Customer Insights

Growth Marketing

Copywriting

Tools

Klaviyo

Attentive

Motion

Pollfish

Typeform

Qualtrics

Facebook Ads

TikTok Ads

Job description

YoungLA seeks a Creative Strategist, Audience & Insights, to lead creative strategy and testing for paid media and to support email and SMS messaging across YoungLA For Him and YoungLA For Her. They will determine who to talk to, what to say, and how to prove it works, turning research and performance data into test ideas.

Working with Performance Marketing, Lifecycle, Social, and Athletes/Creators, the strategist will connect customer insights to ads and messages, sharing learnings to scale