Launch Creative Strategist: Audience-Driven Growth

First Media; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

First Media in the United States seeks an experienced Creative Strategist to turn research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition. You will identify audience segments, craft messaging, and build an initial testing strategy, guiding creative from research through scripting, production, and launch.

Collaborating with production and media teams, you’ll lead creative decisions, prioritize hypotheses when data is limited, and evolve the

Qualifications

• Experience turning consumer insights into compelling advertising concepts.
• Strong written and visual storytelling for direct-response campaigns.
• Ability to develop testing strategies for new client launches.

Responsibilities

• Lead launch research to understand products, markets, competitors and value propositions.
• Translate insights into messaging angles, concepts and testing strategies for different audiences.
• Write direct-response concepts, hooks and scripts for paid social campaigns.
• Apply launch best practices and use data to guide early testing strategies.
• Brief and collaborate with producers, editors and designers to bring concepts to life.
• Work with performance marketing to evaluate early results and evolve strategy.

Skills

Creative strategy

Direct response copywriting

Audience research

Paid social advertising

Project management

Job description

First Media in the United States seeks an experienced Creative Strategist to turn research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition. You will identify audience segments, craft messaging, and build an initial testing strategy, guiding creative from research through scripting, production, and launch.

Collaborating with production and media teams, you’ll lead creative decisions, prioritize hypotheses when data is limited, and evolve the