Launch Creative Strategist for Performance Campaigns

First Media US; United States; In loco; USD 70.000 - 120.000; Tempo pieno

Descrizione del lavoro

First Media US is seeking an experienced Creative Strategist to lead the development of creative strategies for new client and product launches. You will transform research and consumer insights into compelling advertising concepts that drive customer acquisition, working closely with production and media teams from research through launch.

In this hands-on role, you will identify audience segments, craft messaging angles, and build testing frameworks.

Competenze

• Proven experience developing creative strategies for new client or product launches.
• Strong consumer research skills to identify audience segments and motivations.
• Exceptional copywriting and concept development for direct-response ads.
• Experience with paid social platforms and performance marketing.
• Ability to work with limited historical data and form strategic hypotheses.

Mansioni

• Lead launch research: Develop a strong understanding of new clients' products, markets, competitors and value propositions.
• Develop audience-led creative strategies: Translate consumer insights into distinct messaging angles, creative concepts, and testing strategies tailored to different customer groups.
• Concept and script: Write compelling direct-response advertising concepts, hooks, and scripts for paid social.
• Apply launch best practices: Use proven creative frameworks and performance marketing principles to establish initial testing strategies for new clients.
• Make informed creative decisions: Develop and prioritize creative hypotheses when historical data is limited.
• Guide creative execution: Brief and collaborate with producers, editors and designers to bring concepts to life.
• Learn and optimize: Work with performance marketing teams to evaluate early results and evolve the creative strategy as data develops.

Conoscenze

Creative strategy

Direct response copywriting

Audience research

Performance marketing

Campaign analysis

Strumenti

Meta Ads Manager

Google Ads

Descrizione del lavoro

First Media US is seeking an experienced Creative Strategist to lead the development of creative strategies for new client and product launches. You will transform research and consumer insights into compelling advertising concepts that drive customer acquisition, working closely with production and media teams from research through launch.

In this hands-on role, you will identify audience segments, craft messaging angles, and build testing frameworks.